Program Director, Barstool Athletes
Barstool Sports is looking for a Program Director to lead Barstool Athletes. This is an incredibly exciting opportunity to join a nimble organization and build this program from the ground up, working closely with key senior leadership & college athletes alike.
The ideal candidate has experience with influencer marketing, sports sponsorship packaging, has an established and proven ability to drive and execute on strategy. You will be working closely with our Social, Product, Commerce, and Sales teams in order to bring your vision for this program to life. You will cultivate relationships with athletes all over the country and act as a trusted advisor to this program, working to optimize the partnership and enable the growth and success of Barstool Athletes.
You must have dedicated experience in the sports and/or influencer media space, and you must be familiar with Barstool Sports.
Candidates should be based in the New York City area as this role will be based in our HQ.
What You'll Do
- Oversee the Barstool Athlete selection process in concert with program associates and those familiar with the existing Athlete group; manage Athlete expectations and own the Athlete onboarding process
- Liaise with sales and integrated marketing teams to research, identify, pitch, negotiate and manage client partnerships and/or branded related projects
- Coordinate and manage athlete appearances at Barstool Sports HQ in NYC
- Set the overall vision for Barstool Athletes, with a keen focus on creating a unique value proposition for our athletes. Ideate, develop, and execute this vision in partnership with key cross-functional leaders in the Sales, Marketing, Commerce, Product, and Social teams.
- Create strategies to leverage ambassadors’ influence in all areas of the business.
- Keep executive leadership team abreast of ambassador marketing and activation plans in partnership with external stakeholders and third parties.
- Gather insight on existing & emerging opportunities for the business.
What You Have
- Proven experience working in a Sports and/or Influencer Media space; must have a passion for collegiate sports
- Must be familiar with Barstool Sports & passionate about our brand and company ethos
- Must be able to cultivate and maintain critical interpersonal relationships internally and externally
- Outstanding analytical and problem-solving abilities
- Strong attention to detail while working in a fast-paced environment
- Ability to work efficiently and collaborate cross-functionally
- Exceptional organizational skills
- Ability to work toward long-term goals while delivering short-term wins
- Ability to manage up & clearly articulate ideas; stellar communication both written and verbal
