Creator Operations - Marketplace Operation Business Analyst
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul and Tokyo.
TikTok Creator Marketing Solutions (TCMS) is the team responsible for the TikTok Creator Marketplace, API and Agency partners, and branded content tools. The Data Analyst is part of the business team and is responsible for diving deep into TCMS data and extracting meaningful insights to help inform overall business strategy. This role will support the Growth & Strategy function and works closely with leadership, is a cross functional partner with data science, and addresses a variety of data needs across the overall business.
Responsibilities - What You'll Do
- Organize TikTok creator marketplace operation KPIs and develop diagnosis analytic framework in partnership with cross functional team to measure the success of business OKRs and to bring insights using internal and external data
- Own in-depth analysis to support and strengthen our product and business strategy, digest industry trends and competitive landscape data to actionable insights, assist leadership through planning, strategy, marketing, and execution using data-driven approach
- Lead TikTok creator marketplace databoard development and work with data engineer to build / maintain internal operation team database, become the source of truth POC for KPI metrics definition
- Program manage and prepare materials for business insights sharing sessions at bi-weekly / monthly cadence, coordinate with data engineer and product team to prioritize data requests from business teams
- Develop long-range product forecast models and run scenario analysis to understand the implications of a variety of business decisions on key metrics, share the insights with cross-functional team to influence TikTok creator marketplace growth roadmap
Qualifications - Who We're Looking For
- Bachelor's Degree in business analytics, statistics or equivalent education/experience, advanced degree in data analytics are preferred;
- 3+ years of experience working in a data analytic role in a major tech, consulting, banking company, experience working at marketplace platform is preferred
- Prior working experience in a product management org is preferred, and deep knowledge of the influencer marketing landscape is a big plus.
- Highly analytical with strong interpersonal skills, this is a role that interfaces internally, cross-functionally, with people of non-analytic saavy background
- Experience using SQL-like databases is needed; knowledge about analytical software such as R / Python is a big plus
- Highly motivated, results oriented self-starter with great attention to detail.
- Bilingual in English and Chinese is strongly preferred
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldn't be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations during our recruitment process. If you need assistance or an accommodation, please reach out to us at [email protected].
