YouTube Strategist

Title: YouTube Strategist

About the Company:

Power Digital is a leading, data-driven marketing company that is nationally recognized for its ability to combine the best of art and science. As a full-service firm, the company offers best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Amazon Marketing, Creative, and Web Development. Power Digital is hyper-focused on helping brands scale revenue and increase profits by using data and analytics to guide strategy, ultimately driving irrefutable value for clients.

Unique to Power Digital is their proprietary, machine-learning platform SPRnova™ that can analyze any business’s growth opportunities with a corresponding roadmap of how to execute and track progress across every marketing channel. Leveraging their team of the nation’s leading consumer strategists, creatives and data scientists, Power Digital provides scalable and tangible marketing solutions for each stage of the funnel and for every milestone of the consumer journey.

*This is a remote opportunity open to anyone legally eligible to work in the U.S.

Responsibilities:

• Manage Google Display and YouTube campaigns across various industries and verticals.
• Strong understanding of audience targeting best practices and their relation to specific business objectives.
• Audience management and creation including both first and third-party data sources
• Strong understanding of Google Display and YouTube attribution best practices
• Conversion pixel creation and implementation
• Experience working alongside the creative team (in-house or agency side) to develop both static and video creative concepts, from ideation to launch.
• Effective communication of core KPIs for Google Display and YouTube as well as their relation to high level business goals.
• Analyze performance data and provide intelligent analysis, interpretation and appropriate action plans based on data driven conclusions
• Strategic and effective cross channel planning and coordination with complementary channels
• Manage all client budgets and advise on budget changes, both between campaigns within a paid account and across channels based on overall return for your clients
• Forecasting, client benchmarking and implementing optimizations to hit client KPI’s in the quickest time possible
• Maintaining education on industry topics and best practices
• Clearly communicate with internal agency team about client goals, feedback and scheduled workflow
• Improve upon paid media processes and innovation of new strategies and techniques for Google Display and YouTube advertising
• Vendor management for channels and support channels

Requirements:

• 2-4 years of digital marketing; Agency experience a plus
• Minimum 2 years of experience in paid media. Specifically having experience with the Google Display and YouTube platforms and associated strategies.
• Strong Excel skills with clear understanding of advanced Excel features
• Ability to handle multiple tasks in a fast-paced environment and under tight deadlines
• Detail-oriented and organized with strong note taking acumen\
• Strong enthusiasm, passion, creativity and commitment to paid media and client work
• Entrepreneurial spirit with passion for knowledge and personal growth

Benefits & Perks:

• Robust Medical, Dental, Vision insurance plans with significant employer contribution towards employee monthly premium
• Employer sponsored life insurance, short- and long-term disability coverage
• 401k plan with up to 4% employer match after 6 months of service
• Unlimited PTO
• Employee assistance program
• Monthly & quarterly team bonding activities
• Commission and bonus opportunities each month/quarter
• Flexible Return to Work options post-pandemic