Digital Marketing Specialist

About The American Welding Society (AWS)

The American Welding Society (AWS) was founded in 1919 as a multifaceted, nonprofit organization with a mission to advance the science, technology and application of welding and allied joining and cutting processes worldwide, including brazing, soldering, and thermal spraying. Headquartered in Miami, Florida, and led by a volunteer organization of officers and directors, AWS serves more than 70,000 members worldwide and is composed of 22 Districts with 250 Sections and student chapters. The Society is dedicated to supporting industry professionals, including: welders, business leaders, sales and service teams, manufacturers, vendors, associations, educational institutions, committee volunteers, and students. We connect welding communities around the world into a collaborative force, built on a foundation of higher standards, advanced learning, and rewarding growth. For more information, visit the society’s website at http://www.aws.org.

... provides:

• COMMUNITY – through our Memberships
• SAFETY – through our Standards and Technical Publications
• RECOGNTION – through our Certification Programs
• KNOWLEDGE – through our Educational Programs
• DEVELOPMENT – through our Conferences & Seminars
• ADVANCEMENT – through Welding Scholarships & Grants
• NETWORKING – through our Industry Partnerships

Job purpose

Responsible for supporting the organization’s strategic goals through a variety of digital marketing efforts. The candidate will primarily drive social media strategy, while also supporting other digital marketing efforts such as email, display and search advertising, PR, and more.

Duties and responsibilities / essential function

• Create and curate engaging content for social media platforms.
• Assist in the development and execution of a powerful, results-driven social media strategy for the society ensuring it aligns with the brand.
• Establish and maintain a content calendar across all social media platforms
• Interact with users and respond to social media messages, inquiries, and comments (requires weekend and off-hour monitoring)
• Engage with fans and followers to build relationships within the welding community and encourage engagement.
• Provide best-in-industry customer service across all social platforms.
• Fully manage and continuously monitor paid social media campaigns to ensure optimal performance.
• Monitor industry trends to keep up to date with advances in social media technology and digital marketing to ensure we maximize ROI.
• Analyze analytics and create reports on key metrics
• Assist in the development and management of social media marketing and influencer marketing strategy.
• Work closely with Digital Marketing Manager to create and distribute email communications.
• Assist in the development of display and search advertising to ensure alignment with other digital marketing efforts.
• Coordinate and oversee the distribution of press releases
• Develop and maintain a media calendar
• Propose and help implement digital marketing campaigns and promotions

Qualifications/competencies

• BS degree in Marketing, Digital Media or relevant field

• Demonstratable experience with major social media platforms and social media management tools.

• Proficiency with video and photo editing tools, digital media formats, and HTML

• Google AdWords and Analytics Certifications are a plus

• Solid knowledge of digital marketing, search engine optimization and how social media impacts both.

• Excellent time management skills with the ability to multi-task and perform under tight deadlines

• Articulate and professional communication skills.

• Ability to work independently as well as in a team

• Highly organized, motivated self-starter and energetic team player.

A full job description will be provided to selected applicants prior to starting.