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Posted August 11, 2021
Zeno Group

Sr. Account Executive, Digital

Zeno Group
San Francisco, CA, USA Full-time

About The Job

Zeno Silicon Valley is looking for a visual and digital storyteller to join our growing digital team. The ideal candidate should have a mix of social media, analytics, content marketing experience and a passion to learn. This storyteller will be responsible for executing the day-to-day execution of client programs with a focus on brand storytelling on social media channels.

As the content lead, you’ll be responsible for articulating stories, creative concepts for brand digital channels based on target audience, brand positioning/category, and social best practices. This will include copywriting and communicating creative ideas to the design team. This candidate should be a strong writer, with a deep knowledge of creative best practices across platforms and channels.

You’ll play a role in executing content programs on various channels like Facebook, Twitter, LinkedIn, Instagram, Pinterest, and YouTube. You’ll also play a significant role in supporting influencer marketing campaigns, both paid and organic. Finally, we are also looking for a candidate who is data-driven minded and likes getting in the weeds ondata (primarily Brandwatch) to uncover trending topics for content marketing purposes.

Additionally, this role will be client-facing and should have experience interfacing with clients in-person, on calls, and via email. We are looking for a candidate who is detail-oriented and good at helping a team stay on track with deliverables. You better like to read and consume content and trends.

Most importantly, we are looking for someone who is eager and ambitious. The digital practice within Zeno Silicon Valley is a fast-paced team with an abundance of opportunities to work on some of the world’s most innovative brands. This candidate should be excited to jump into the trenches with us.

This Person Must

Be hungry: Show you want to be here and give 100% every day.

Be a self-starter: Love taking on new challenges and learning new things.

Be resourceful. The ability to find quick and clever ways to overcome challenges and get answers.

Be a strong copywriter : Writing headlines, social copy, and paid ads that drive action.

Be detail-oriented : Live for the details and stay on top of deadlines.

Be a team player : Be collaborative and solution-oriented; willing to raise your hand.

Be willing to have fun : We love what we do, and who we do it with - and hope you will, too

About You

  • At least 3 years of experience in social media or content marketing
  • Minimum of bachelor’s degree in journalism, PR, marketing, or other related
  • Strong understanding of data and how it can be used to create content
  • Experience with promoting social media content on Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube
  • Stellar copywriting skills, including experience writing social ad copy for brands
  • Excellent time management skills and highly organized, with experience working simultaneously on multiple clients and projects
  • Extremely comfortable with Microsoft Office applications, especially PowerPoint

Pluses

  • Proficiency in Photoshop, Premiere, After Effects, Canva, animation and motion graphics
  • Certification in Facebook Blueprint, Twitter Flight School and Google Analytics
  • Social media management tools like Sprout, Sprinklr, HubSpot, Hootsuite, Salesforce and Khoros
  • Experience with Streamyard
  • Proficiency in using social intelligence platforms like Brandwatch, Audiense and Traackr
  • Proficiency in Google Analytics and various ad platforms
  • SEO and content marketing platforms (BrightEdge, Moz Pro, SEMRush)
  • Experience with cross-channel integration
  • Proficiency in Google Tag Manager or Google Data Studio

About Us

Zeno Group is a fiercely independent and global integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our ‘Fearless Pursuit of the Unexpected,’ we push the boundaries to achieve real business value and societal impact for clients.

Zeno Group is a place where careers are built and lives are lived. We cultivate our fearless culture to ensure greater diversity, equity and inclusion across the entire agency and the industry. Zeno is for everyone. Winner of our industry’s most coveted awards including the 2021 PRWeek Agency of the Year and a two-time winner of PRWeek’s Best Places to Work, Zeno has been previously named Creative Agency of the Year by PRovoke and recognized twice by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.

About Our Benefits

Zeno Group offers a creative and differentiating benefits package including a variety of medical and dental choices, vacation, and sick time. We also offer a 401(k) plan, pretax flexible spending accounts, tuition assistance, a prescription drug benefit plan, a vision plan, long-term and short-term disability, life insurance and programs that support flexibility and promote work/life balance. In addition, our unique ZenoFit wellness program offers financial support to pursue the wellness activity of your choice.