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Posted August 12, 2021
Trademo

Director of Marketing

Trademo
San Francisco, CA, USA ⚠ [Archived] No Longer Accepting Applicants

About Trademo

Trademo is focused on solving the problem of trust and information asymmetry in Global Trade. Trademo’s first product - Trademo Intel, is a trade data intelligence platform for global trade participants like Buyers, Suppliers, Global Logistics companies and Trade finance institutions etc. The trade data intelligence platform is powered by a global supply chain knowledge graph. The platform helps businesses save time and cost for several use cases like identifying new suppliers/buyers, track competition, understand global product trends and research on other companies etc. Trademo has its offices in the United States and India.

Trademo has been founded by Shalabh Singhal who is a third-time tech entrepreneur. Shalabh is an Alumni of Goldman Sachs, IIT BHU, CFA Institute USA and Stanford GSB SEED.

Role

Director of Marketing

Location

San Francisco Bay Area - United States

What you will be doing here:

  • Create a messaging strategy for our customers on the basis of their goals and challenges
  • Translate the messaging strategy into funnel-focused marketing programs to acquire, engage and retain customers.
  • Carry out demand generation activities via email, social media, SEO, paid ads and other organic/ inorganic channels.
  • Work with sales teams to develop and execute our GTM strategy for every geography and industry vertical.
  • Own the content calendar to scale messaging and support ongoing lead-gen programs.
  • Support inside sales teams with messaging, content and collateral to differentiate our products and convert prospects into customers.
  • Understand the competition and help sales team differentiate our product offerings with messaging, battle cards, and training material.
  • Manage and enable the company's brand building and PR activities.
  • Develop a strong understanding of the global trade and supply chain ecosystem, areas for value creation, and different market components.
  • Work seamlessly with Sales to optimize opportunity conversion.
  • Build, inspire, and grow a high-performing team.

Technical Skills Required:

  • 8+ years of marketing experience for an early to mid-stage SaaS company
  • 4+ years of team management experience
  • Broad and deep domain expertise across demand generation disciplines including SEM, PPC, SEO, Email Marketing, Content Marketing, Influencer Marketing, Product Marketing, marketing technology, data infrastructure, and analytics/reporting.
  • Excellent strategic thinking and ability to lead through influence. Highly analytical nature, with an ability to roll up sleeves and "go deep" as needed to improve performance and outcomes.
  • Proven track record of building, developing, and elevating a high-performing team.
  • Excellent written and verbal communication.
  • Experience in the Global Trade domain would be a plus.

Soft Skills Required:

  • A hard-working, humble disposition.
  • Desire to make a strong impact on the lives of millions through their work.
  • Capacity to communicate well with stakeholders as well as team members
  • A quick thinker who can adapt to a fast-paced startup environment and work with minimum supervision