Manager, Global Influencer Marketing

Position Summary

Clinique is looking for a strong candidate to join the global consumer engagement team leading Global influencer marketing. This role sits within the PR & Comms team and will work closely with all regions while leading the global strategy for Influencers.

Primary Role

• Develop Global PR & Influencer strategies that amplify brand storytelling, drive awareness, and align with Global Marketing objectives.
• Provide strategic guidance to markets to ensure best practices are rolled out and leveraged
• Proactive budget management, contract negotiations, agent relationships, briefs and integration into media, marketing programs and content
• Oversee the development and on-time delivery of all assets for new product launches
• Monitor and optimize budgets monthly to drive key priorities and ensure maximum ROI
  
  

Responsibilities/Duties

• Identify brand-right relationships across all business categories and content types
• Handle influencer relationships end-to-end, including communication, contracts, sample or product allocation, and creative briefs creation
• Analyze and access campaign to provide valuable insights and opportunities
• Remain on the pulse of influencer marketing trends to ensure creative, maximum exposure
• Create a center of excellence and share insights and best practices across markets & regions
• Work closely with Clinique’s creative, PR, campaign management and editorial teams to ensure that content is leveraged in order to elevate and grow Clinique’s owned channels
• Partner with Global Communications on celebrity/influencer relations strategies
• Manage monthly and quarterly social reporting processes to create actionable insights for future product launches and social media programs; integrate social data into broader digital marketing reports to ensure data-driven content decisions.
• Develop strong relationship with social platforms to understand how influencer strategies are unique and tailored by platform
• Work closely with SEO leads to ensure that influencer content is optimized for the consumer.
  
  

Requirements

Qualifications

• 4-year Bachelor’s degree required
• 5+ years of relevant experience managing influencers
• Proven experience hitting KPIs
• Confident, collaborative, and communicative with a desire to thrive in a fast-paced environment
• Fashion, Beauty, Agency background a plus
• Impeccable attention to detail
• Proven ability to shepherd the development of legal contracts with influencers
• Experience working with influencer and content management tools
• Understands influencer search tools and platforms to assess the effectiveness of an influencer
  
  

Job: Marketing

Primary Location: Americas-US-

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 2110333

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected].