Senior Manager Consumer Insights

Job Description

Does the status quo bore you? Do you defy convention? Are you excited by life’s possibilities? If so, you are the perfect candidate to help fuel our consumer’s passion for what’s next. Whether it’s partnering with global music artists for Pepsi, designing the next gaming platform for Dew or Doritos, or creating the next innovation for athletes with Gatorade, we need talented Insights & Strategy partners like you to join our family!

Capture the Excitement of Now. PepsiCo is home to some of the world’s biggest food and beverage brands. In fact, we produce twenty-two $1B+ brands. Our brands are young, fun, and leaders in pop culture. They provide experiences that help our consumers feel excited and inspired. As for our office environment, it's fast-paced, social, and globally connected.

The Senior Manager of Consumer Insights & Strategy will lead consumer-centric Insights recommendations to support the Gatorade Hydration businesses. This role is of critical importance to the broader Sports & Fitness Business Unit, serving as the key Insights resource for the $6B Gatorade master brand, and several smaller developing businesses and innovations.

This role will report to the Gatorade Director of Insights and be the key consultative partner of the Gatorade, G Zero, Gatorlyte and Bolt24 teams. Within this role, the Senior Manager will lead insights by identifying base business priorities, influencing strategy, identifying and bringing innovation to life, and providing Insights guidance on Consumer Engagement projects through a direct report. To do this, the individual will need to know the business cold, leading annual Situation Assessments as well as serving as an ongoing resource for understanding business dynamics and drivers.

This individual also manages Insights needs for mid and long term innovation and thus must demonstrate strong Insights project management skills, from understanding/clarifying business problems, developing appropriate research plans, leading project execution, managing efforts of multiple external research vendors, and making sound recommendations. Finally, this individual will lead foundational hydration learning that generates empathy for the brands consumers and design target and guides the development of strong brands though a How Brands Grow mindset. Leveraging this foundational expertise, this role will also partner with the Insights Director to input into AOP and ESP strategic planning efforts.

The scope of this role requires the individual to be adept in working across a multitude of cross-functional partners (Brand Marketing, Influencer Marketing, Consumer Engagement Marketing, R&D, Sales, Design, Finance, etc.) to guide consumer-centric decision-making. This role also oversees an Insights Associate Manager, whose role will particularly focus on Consumer Engagement Insights. The Senior Manager will develop and serve as a daily resource for this individual, as well as develop relationships with the Consumer Engagement team to help enable their success.

Qualifications/Requirements

• Minimum Bachelor’s Degree. Advanced Degree preferred
• 8-10 years in strategic insights/consumer research role preferred
• Experience in the sports industry or CPG is a plus, not required
  

Core Competencies

• Influence: Individuals must be able to influence business partners to effectively activate consumer insights within the brand, and lead as a business partner to grow businesses even outside the direct scope of Insights
• People Developer: Must demonstrate passion in growing another Insights professional both from a functional and leadership standpoint
• Strong Project Manager: Must be able to manage and own multiple work streams with confidence and strong attention to detail
• Collaborative: Must be able to work effectively with others to deliver results. Cross-functional internal partnerships and agency relationship building is a must
• Strong and Influential Communicator: A clear communicator who is able to synthesize learnings across multiple sources and deliver findings in an impactful manner, cutting through the complexity to tell a simple, compelling story. Must be able to leverage fact-based information to influence across organizations at multiple levels and be comfortable interacting with cross-functional leadership
• Drive to the “so-whats”: Ability to manage/synthesize multiple data sources into the holistic story with a focus on business implications/actions
• Self-motivated and curious: Opportunity to bring new thought and creativity to the processes. Not just managing what exists, but finding what can be improved and going for it
• Agile: Can-do attitude with the ability to flex, prioritize and move at the speed of business
  

Relocation Eligible: Not Eligible for Relocation

Job Type: Regular

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy

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