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Posted August 13, 2021
Weee!

Sr. Affiliate Marketing Manager

Weee!
Fremont, CA, USA ⚠ [Archived] No Longer Accepting Applicants

About Weee!

Weee! is the largest and fastest-growing ethnic e-grocer in the United States, operating in one of the largest underserved categories in retail with affordable access to exciting ethnic food. By partnering with local suppliers, redesigning the value chain and leveraging social buying, Weee! is reshaping the grocery business entirely. You can read more about us on Bloomberg and TechCrunch, and here.

Weee! is headquartered in Fremont, CA and currently available coast to coast with exceptional growth (6x YoY) across geographies, categories and ethnicities. We have raised $400M+ in funding to date from leading investors including DST, Blackstone, Tiger Global, Lightspeed Ventures, Goodwater Capital, XVC and iFly. The opportunity now is to join a rocketship as we prepare for the next stage of growth, and an eventual public listing.

About The Role

We're seeking a talented and passionate Sr. Affiliate Marketing Manager to join our team. This role will be owning Weee’s new Brand Affiliate program, targeting customer advocates, influencers, and content creators and converting them to Brand Affiliates to drive new users for our platform. Candidates should be experienced, but will actively collaborate with Product, Data, and Merchandising teams to grow our Brand Affiliate program. This is a great opportunity to get involved with entrepreneurial professionals in a dynamic environment. Data analysis as well as ingenuity and creativity are vital as we're driving improvements to our products, user experiences and engagement. The ideal candidate for this role must be self-motivated, curious, have high-attention to detail, and must exhibit the ability to work with a large team as well as deliver on campaign goals.

Responsibilities

  • Develop, manage, and optimize the Brand Affiliate program
  • Design and implement affiliate/influencer onboarding flow
  • Design and implement affiliate application and tracking dashboards
  • Attract, recruit and manage affiliate partners, from individual customer advocates to micro influencers
  • Grow the Brand Affiliate program to be a key, new user driver for Weee!
  • Report WoW user growth projections and actuals to executive team
  • Forecast QoQ new user growth for Brand Affiliate program
  • Partner with Performance and Brand Marketing leadership to test, iterate, and deploy complementary marketing strategies
  • Work with Data to design and execute A/B tests on affiliate reward/incentives
  • Report on significant learnings and present the impact of significant findings to leadership
  • This position will report directly to the Director, Performance Marketing.

Qualifications

  • 4-6 years of affiliate and/or influencer marketing experience
  • Entrepreneurial and scrappy, able to be resourceful when building out the Brand Affiliate program
  • Deep understanding of A/B testing design and data analytics
  • Bachelors’ Degree or relevant experience applicable to the marketing, advertising, and communications industry
  • Background in eCommerce, food-delivery a plus
  • Strong verbal and written communication skills
  • Have a passion for making delicious, fresh groceries accessible to everyone!