Senior Manager, Media

Job Description

Interested in joining a growing team of media leaders working in financial marketing? In this role, you will be responsible for developing and implementing the media strategy, activation, and optimization of Fidelity’s advertising investment.

The Expertise We’re Looking For

• Highly competent in integrated media planning and communications strategy
• You maintain a current POV on evolving media landscape, emerging technologies and consumer trends
• Proficiency in return on investment measurement and analytics and can facilitate workstreams related to digital tagging infrastructure and ad measurement enablement
• Experience with social, digital video, OTT, streaming audio, podcasts, programmatic buying, data personalization, social platforms, influencer marketing, digital brand tracking, content marketing/native advertising
  
  

The Purpose of Your Role

This Channel Marketing team resides within Fidelity Personal Investing but supports media planning and buying for the firm. This position will have ownership of select business units targeting key demographics. You will align with various marketing partners and business owners to understand their goals and develop paid media strategy and plans that will support their advertising objectives and ensure a positive customer experience across marketing channels.

We also have accountability to advance the paid advertising capability within Fidelity as a media center of excellence. You will contribute to that advancement in areas including measurement, emerging media exploration, experimentation, personalization, and growing automation for speed to market.

The Skills You Bring

• A proven foundation of marketing and media strategy
• Awareness of advertising channel and platform standards
• Technical understanding of media research and measurement systems (i.e. Salesforce Marketing Cloud, Adobe Analytics, DoubleClick, MRI, Comscore)
• Ability to support multiple marketing partners simultaneously and remain adaptive to working across varying team styles and workflow
• Excellent interpersonal, project management, and communication skills
• Familiarity with agile principles / working in agile
• Presentation writing and packaging
• Sophisticated use of PowerPoint and Excel
  
  

The Value You Deliver

• Interpreting marketing briefs and/or sales team objectives into impactful communication strategies across media channels
• Leading all aspects of channel recommendations, including approving buys, campaign monitoring, and guiding media optimizations
• Leading Fidelity’s external media agencies across planning, activation, and analytics
• Implementing creative and media alignments
• Guiding data decisioning within media activation to drive personalization at scale and cross-device synchronization
• Ensuring optimal customer experience with respect to channel strategy, platform best practices, bringing forward innovations that improve experience and reduce barriers to transact with Fidelity
• Representing media channel efforts internally, working closely with Marketing, Creative, Marketing Activation and Analytics teams.
• Packaging summarization of media plan and performance highlights for executive presentations
  
  

How Your Work Impacts the Organization

Customer Strategy and Integrated Marketing (CSIM) is the internal marketing organization of Fidelity Investments and is led by the firm’s Chief Marketing Officer. The Media team reports into the Head of Marketing and Advertising Channels within this organization. Media serves as an enterprise media services capability responsible for the strategic management and oversight across all divisions of Fidelity, including Personal Investing (Retail), Workplace Investing, Fidelity Institutional, Fidelity Charitable, Fidelity Labs, and Fidelity Healthcare Group.

At Fidelity, we are passionate about making our financial expertise broadly accessible and effective in helping people live the lives they want! We are a privately held company that places a high degree of value in creating and nurturing a work environment that attracts the best talent and reflects our commitment to our associates. We are proud of our diverse and inclusive workplace where we respect and value our associate for their unique perspectives and experiences. For information about working at Fidelity, visit FidelityCareers.com. Fidelity Investments is an equal opportunity employer. Fidelity will reasonably accommodate applicants with disabilities who need adjustments in order to complete the application or interview process. Please email us at [email protected] or call 800-835-5099, prompt 2, option 2 if you would like to request an accommodation.

Certifications

Company Overview

At Fidelity Investments, our customers are at the heart of everything we do. As a privately held company with a rich 75-year history, our mission has remained the same since our founding: to strengthen the financial well-being of our clients. We help people invest and plan for their future. We assist companies and non-profit organizations in delivering benefits to their employees. And we provide institutions and independent advisors with investment and technology solutions to help invest their own clients’ money.

Join Us

At Fidelity, you’ll find endless opportunities to build a meaningful career that positively impacts peoples’ lives, including yours. You can take advantage of flexible benefits that support you through every stage of your career, empowering you to thrive at work and at home. And you don’t need a finance background to succeed at Fidelity—we offer a range of opportunities for learning and growth so you can build the career you’ve always imagined. We welcome associates from different backgrounds and with different perspectives to help us innovate and make a difference for our customers and our communities.

We invite you to Find Your Fidelity at fidelitycareers.com.

Fidelity Investments is an equal opportunity employer. We believe that the most effective way to attract, develop and retain a diverse workforce is to build an enduring culture of inclusion and belonging.

Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation, contact the HR Leave of Absence/Accommodation Team by sending an email to accommodations @fmr.com, or by calling 800-835-5099, prompt 2, option 2.