Head of Growth

Wishi is transforming the retail experience as we know it—and we want your big ideas!

At Wishi, our goal is to help our customers look great and feel great about themselves by revolutionizing how people shop and use their closets. In a time-starved world where online shopping often feels overwhelming, our business connects customers to outfits they love. Whether it’s helping someone dress for success at a new job or taking the stress out of packing for a family vacation, we take care of our clients – and they love us for it!

We are looking for a seasoned Head of Growth with a passion for proactively turning data into actionable insights. This role will be responsible for our customer acquisition & retention funnels and pull data to help us drive strategic business decisions.

The person in this role must be metrics-oriented and have a deep knowledge of compiling, analyzing, and reporting on data. They must have a successful track record of growing a performance marketing program, experience in customer segmentation, and a deep understanding of most performing channels to analyze CAC and LTV.

This is a unique opportunity to make a meaningful and measurable impact on the growth of a business.

The perfect candidate is an agile, result-driven digital marketer with at least five years of experience in tech, with a proven record of acquiring customers through digital media, Email, Social media, Influencer Marketing, Paid Search, content, and SEO.

What you'll do:

• Manage growth strategy for all our digital marketing channels.
• Own all aspects of performance marketing to deliver and exceed customer acquisition and growth targets.
• Identify and drive new game-changing performance marketing opportunities to scale the business and improve efficiencies.
• Monitor, analyze & report data on all our digital marketing channels with metrics that identify trends and draw key recommendations around optimization including: email, social, text-based digital and paid media.
• Use web analytics and business intelligence tools such as Google Analytics and internal dashboards to better understand our customers and exploit those insights in campaigns.
• Track & guide conversion rate optimization, landing page strategy, and conduct social media ad audits to ensure best practices are being used.
• Analyze various data points to assess opportunity size and prioritize strategically.
• Work cross-functionally with leaders on product, engineering, creative, analytics, and insights to unlock new growth opportunities.

Who you are:

• 5+ years of Growth experience in an e-commerce/service environment
• Proficiency with data visualization tools - Looker and Tableau is a Must.
• Proven track record of optimizing CAC and LTV
• Knowledge of tools such as Google Analytics, Facebook Advertising, Attentive, Firebase and Sendgrid platforms preferred.
• Strong analytical skills and knowledge of how to break down complex data sets, and draw actionable insights from multiple sources.
• Bachelor's degree in a related field.
• Nimble and flexible; able to work with a range of timelines and pivot when things don’t go as planned.
• Candidates must already be based in the tri-state area.

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