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Posted August 13, 2021
Empower

Media Planner

Empower
Cincinnati, OH, USA ⚠ [Archived] No Longer Accepting Applicants

The Media Planner brings Media Plans to life by building, presenting, and overseeing our agency’s client output from the Activation Department (media planners/buyers, influencer marketing experts, and social media). The Media Planner supports a Media Planning Director across a range of upstream planning activities all the way through writing buy specs and checking buys to planning for optimizations while in-flight. They collaborate with a core team that also includes Client Services, Analytics, Creative, and Strategy. The Media Planner is responsible for bringing holistic, innovative, and creative thinking to our work.

Responsibilities:

• Assist in crafting Brief and working against the framework established within the Brief

• Partner with Analytics for audience, category, and competitive insights and measurement approach

• Communicate thoroughly with buyers to build strong, creative, innovative, and high-performing plans for clients

• Assist in building recommendations to senior internal teams and clients

• Work through plan revisions

• Translate plans to buying teams to ensure flawless execution against the plan, including assisting in writing buy specifications and double checking buys against those specs

• Actively engage in optimizations, testing, and key reporting initiatives

• Build and maintain client flowcharts

• Merchandise the agency through quality assurance and enthusiasm for our work

Requirements:

• 2+ years agency experience in media buying or planning role

• Direct experience with planning tools like Nielsen, SQAD, comScore, MRI, Scarborough, and flowcharting tools

• Proficiency in Excel and PowerPoint

  • • Strong communication skills, with previous experience working directly with clients