Associate Media Planner

The Associate Media Planner brings Media Plans to life by building, presenting, and overseeing our agency’s client output from the Activation Department (media planners/buyers, influencer marketing experts, and social media). The Associate Media Planner assists the Media Planning team across a range of upstream planning activities all the way through writing buy specs and checking buys. They collaborate with a core team that includes Client Services, Analytics, Creative, and Strategy. The Associate Media Planner is responsible for supporting holistic, innovative, and creative thinking to our work with oversight from planning leadership.

Responsibilities:

• Assists in crafting the media brief and working against the framework established within the brief

• Partners with the analytics team for audience, category, competitive insights and measurement approach

• Communicates thoroughly with buyers to build strong, creative, innovative, and high-performing plans for clients

• Assists in building recommendations to senior internal teams and clients

• Works through plan revisions

• Translates plans to buying teams to ensure flawless execution against the plan, including assisting in writing buy specifications and double checking buys against those specs

• Provides support in optimizations, testing, and key reporting initiatives

• Builds and maintains client flowcharts

• Merchandises the agency through quality assurance and enthusiasm for our work

Requirements:

• An understanding of media planning and buying

• Experience with planning tools like Nielsen, SQAD, comScore, MRI, Scarborough, Media Tools and Lumina is a plus

• Proficiency in Excel and PowerPoint

• Strong communication skills