Senior Manager, Influencer Marketing

Who We Are

Tonal is the smartest home gym and personal trainer. It has completely revolutionized the way people work out at home, with its sleek design and advanced A.I. technology. We’ve united a diverse team of experts and decades of research to reinvented strength training, making it more efficient, more effective, and more engaging.

With this in mind, we want to bring that same innovative approach to the workplace. At Tonal, we continue our shift of emphasis by growing our instrumental team. We collectively weave our knowledge and creativity, as we redefine the future of fitness. We are passionate about building products that transform lives, and building teams that transform the status quo. Together, we can be our strongest.

Overview

The Senior Manager, Influencer Marketing will be responsible for helping develop and grow Tonal’s existing influencer marketing program while establishing and expanding its influencer footprint to help push Tonal to the next phase of brand presence and awareness. This individual will be a key player in the strategy, management, and execution of influencer strategy and will be responsible for ideating and executing compelling and effective influencer campaigns.

You will partner closely with Tonal’s Social, Community, Brand & Product Marketing team members to identify and collaborate on opportunities to elevate and differentiate Tonal as an innovator in the connected fitness space. You will also work alongside our Acquisition and Growth teams in order to maximize PR & Influencer assets to further expand reach and support top and mid-funnel initiatives. Lastly, you will partner with Tonal’s external agencies on the planning and execution of relevant campaigns.

This role is based in New York or LA and will report to the Director of PR & Influencer Marketing who is based in New York, NY.

What you Will Do

• Assist the Director of PR & Influencer Marketing with integration, strategy and execution related to growing the existing influencer program
• Identify new and relevant influencer targets, assisting with contracting and reviewing branded content
• Assist with influencer strategy related to the planning and execution of product launches, major marketing campaigns, and experiential brand events
• Maintain a pulse on marketing and influencer-focused trends and campaigns across the fitness and wellness industry
• Assist with budget forecasting and tracking related to the execution of the influencer program and influencer-facing projects
• Analyze marketing data as needed for campaigns and monthly and quarterly marketing performance, providing detailed project recaps as needed
• Brainstorm new, creative approaches to influencer campaigns while supporting with content briefs and guidelines
• Work with the broader marketing team to create and coordinate influencer strategies that work across different channels

Who You Are

• 7+ years of experience in influencer marketing
• Excellent communication skills— you value relationship building both externally with partners and internally with key stakeholders
• Strong organizational and project management skills— you take autonomy and ownership of your work and adhere to timelines
• Entrepreneurial mindset— you are a self-starter who is able to work well with a team
• Can-do attitude— you are a driven, detail-oriented professional who thrives in a fast paced environment
• Team player— you embrace collaboration and bring a positive outlook
• Relationship building— you enjoy engaging in authentic, organic relationships and go the extra mile to maintain them
• Engage— you enjoy keeping a pulse on relevant trends in pop culture and the social media space
• Passion for the fitness industry

Extra Credit

• Influencer agency experience is a plus!

Tonal is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity. Should you have any accommodation requests, please reach out to us via our confidential email, [email protected]. All requests will be addressed and responded to in accordance with Tonal’s Accessibility Policy and local legislation.