Sr. Influencer Marketing Manager, Amazon Advertising
*Open to hiring in NYC and Santa Monica*
Amazon Advertising operates at the intersection of ecommerce and advertising, offering a rich array of digital advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach Amazon customers on Amazon owned and operated sites and on other high quality sites across the web. We start with the customer and work backwards in everything we do, including advertising. If you’re interested in joining a rapidly growing team working to build a unique, world-class advertising product with a relentless focus on the customer, you’ve come to the right place.
A strategically important part of our charter is to drive adoption across a portfolio of self-service, cost per click advertising products to enable head to tail advertisers to engage with customers in relevant ways. Our team is tasked with making it easy for sellers and vendors to advertise their products, thereby increasing the visibility of their products, which also helps Amazon customers discover more selection—a win-win!
We are looking for a creative and innovative Senior Marketing Manager to join our team to drive education and adoption of self-service advertising products through influencers. In this role, you will be responsible for the strategy, execution and optimization of influencer marketing channel focused on driving education of our ad products.
The ideal candidate for this role has an expert level understanding of influence marketing channels, understands the digital ecosystem very well, is deeply analytical and operates from a customer-first perspective to understand user journeys, barriers and media consumption patterns. You will lead influencer campaigns and constantly optimize performance while discovering new areas of growth in different geographies via channel, creative, and audience innovation. To be successful you’ll need to be a strong communicator who can earn trust with key stakeholders across multiple teams. You will be excited to test and learn in a data driven environment, using customer data and insight to drive channel recommendations. You have in-depth knowledge and experience working on influencer, social or digital marketing. You are fluent in influencer marketing best practices and know how to collaborate with talent and creators to build world-class digital marketing campaigns. You are comfortable with ambiguity and are willing to work autonomously, handling multiple initiatives simultaneously and prioritizing accordingly to contribute to ambitious growth plans. If you are organized, analytical, and data driven, with an interest to own your marketing strategy end to end, this is a great role for you.
Key Responsibilities:
· Develop creative strategies to secure influencer participation while delivering results
· Partner with key cross-functional teams to influence successful, measurable marketing ideas, and plans in order to drive business outcomes, while integrating influencer participation in our marketing, advertising, owned and operated channels and events
· Partner with Marketing teams to influence differentiated marketing plans that optimize influencer skills
· Collaborate with a range of internal (PR, Legal, Content) teams to negotiate agreements and amplify impact
· Develop KPI’s and insights both internally and with external partners to benchmark expectations and goals
· Analyze the performance of channel, and share results with senior leaders and stakeholders
BASIC QUALIFICATIONS
· 6+ years of professional non-internship marketing experience
· Experience building, executing and scaling cross-functional marketing programs
· Experience using data and metrics to measure impact and determine improvements
· Experience using Microsoft Excel to manipulate and analyze data
· Experience presenting metrics and progress to goal to senior leadership
· Bachelor’s degree in marketing, communications, business, technology, or relevant field of study
· 6+ years of paid media expertise in digital channels such as programmatic and social
· Deep understanding of tracking across full-funnel campaigns
· Deeply analytical, understands correlation vs causation, is not afraid to ask tough questions and uses data/consumer insights to drive decision making
· Experience with marketing/advertising technologies (e.g., Data Management Platforms, multi-touch attribution, demand side platforms, programmatic buying etc.)
· Strong command of Google Analytics, social media analytics, Adobe Analytics or similar tools
· Experience working with internal and/or external agencies
· Demonstrated high attention to detail and proven ability to manage multiple, competing priorities simultaneously
· Excellent verbal and written communication skills to collaborate with cross functional teams and agencies
PREFERRED QUALIFICATIONS
· MBA or other related Master's degree
· Experience in a metric-based performance environment, where you demonstrated your ability to problem solve through a combination of art (creative ideas) and science (measurable outcomes)
· Demonstrated track record of working in a matrixed organization, where leading by influencing is a key characteristic of your success
· A track record of problem-solving key strategic business challenges with breakthrough creative solutions
· Excellent written and verbal communication skills to articulate recommendations to senior leaders and influence stakeholders
· Comfortable dealing with ambiguity and changing priorities of a rapidly evolving business
· Ability to easily transition from high level strategic thinking to creative and detailed execution
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
