Social Media Manager

Looking for a qualified social media manager to take the lead in developing successful, long-term social media strategies for Labrada Nutrition (the Most Trusted Name in Sports Nutrition).

As a social media manager, you should have in-depth marketing experience and a passion for social media marketing. You will work closely with different team members to ensure consistency through all social media strategies.

Ultimately, you should be able to drive all social media efforts to achieve our business objectives in the marketplace.

Responsibilities

Work with VP of Marketing to build our social media roadmap into a comprehensive social strategy

Leading and managing social media team and media assets

Increase our social media awareness

Manage all social channels to ensure brand consistency

Manage and find content that fits into the marketing strategies of Labrada

Plan, execute, and optimize online social media advertising campaigns

Measure ROI on our social media campaigns and measure our KPI’s and prepare a budget

Develop specific social media campaigns to create and maintain high levels of customer interaction

Oversee our social media accounts and come up with strategies for each

Liaison with Creative Director and VP of Marketing to increase customer satisfaction through cohesive strategies

Motivate social media team to achieve goals

Monitor competition and provide ideas to stand out

Stay up to date with digital social media developments

Plan and execute an influencer marketing program that can be measured

Requirements For The Role

Proven work experience as social media manager (preferably in consumer goods or sports nutrition)

Ability to carry out all social media functions

Demonstrable experience in designing and implementing successful social media campaigns that coincide with marketing campaigns

Strong understanding of how all current social media channels function

Solid knowledge of social media tools and best practices

Beneficial if you had Active Campaign experience but not a requirement

Excellent analytical and project management skills

Strong team management and communication (written and verbal) skills

Overall marketing experience with an expertise in social media/digital marketing

BSc in Marketing, Business Admin with Digital Marketing qualifications but not a requirement

Online social portfolio is a plus

Preferred To Be Located In Houston, Texas

Labrada Nutrition, Inc. is the maker of the award-winning protein drink, Lean Body. Labrada sells products in the United States and all over the world. This includes products such as ready-to-drink nutrition shakes, protein blends, joint support formula drink mixes, and products for general health and fat loss. Labrada offers its products in retail gyms, convenience stores, independent nutrition stores, Vitamin Shoppe, and many online outlets. Labrada Nutrition, Inc. was founded in 1995 by Hall of Fame bodybuilder, Lee Labrada, and is based in Houston, Texas.