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Posted August 19, 2021
Pinckney Marketing

Social Media Marketing Intern

Pinckney Marketing
Charlotte, NC, USA ⚠ [Archived] No Longer Accepting Applicants

Job Description

  • Assist in the production and management of organic social media content on social platforms, including Twitter, Facebook, Instagram, LinkedIn, Pinterest, YouTube, etc.
  • Consider new trends & channel opportunities for clients
  • Proactively share trending social opportunities along with logistics to create content wins
  • Set up, audit, and optimize brand social pages within multiple platforms to increase brand visibility
  • Manage multiple brand presences in social networking sites including Facebook, Twitter, Instagram, posting on relevant blogs, video content, and live streaming, and seeding content into social applications as needed
  • Ensure engaging messaging and adherence to best practices for each platform with guidance of content calendars
  • Keep up to date with best practices in content writing, social media, and business/industry trends
  • Understand the inbound marketing funnel and what roles social media and content play

Qualifications

  • Previous organic social media internship and/or relevant experience
  • Bachelor’s Degree in Marketing, Communications, or related field (Preferred)
  • Experience using social media platforms for both B2B and B2C, including Facebook, Twitter, YouTube, Pinterest, Instagram, etc.
  • Previous experience with social scheduling and reporting software is a plus (HubSpot, Sprout Social, Hootsuite, Buffer, etc.)
  • Experience using Canva and other non-Adobe image manipulation tools for social graphics
  • Experience creating video for social media (IGTV, YouTube, etc.)
  • Experience writing copy for several social media clients (character counts, CTAs, etc.) with proven success
  • Influencer marketing experience – researching influencers for strategic campaigns, developing content with influencers, and reporting on performance
  • Experience with Google Analytics and how to track the performance of the content
  • Creative thinker with the ability to work well and brainstorm new ideas autonomously as well as with a team
  • Exceptional communication skills, both one-on-one and across all levels of management