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Posted August 19, 2021
Ogilvy

Senior Strategist, Influencer

Ogilvy
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

Overview

Are you obsessed with what’s new and what’s next? Are you constantly grounding your thinking in data? But really trusting your gut? Are you Googling everything always? Are you up to date on the latest TikTok trends?

At Ogilvy we challenge what it means to know social. We are the social experts within an agency of the socially competent. We make brands matter by putting social at the heart of communications, brands and businesses. We are looking for someone to join our team that can marry media and the creative that fuels it.

Ogilvy’s Social Practice is seeking a Senior Strategist, Influencer Marketing to work on a range of brands, and bring social expertise and perspective to an integrated environment. Our new Senior Strategist will work on Social Media Influencer Marketing programs and must have a strategic mindset and deep knowledge in the social media space. We are seeking someone with superior relationship building skills and someone who is a team player. The position will be responsible for the execution of day-to-day influencer marketing activities on behalf of brands, using influencers as brand advocates, content promoters, and content contributors as well as building deep strategic plans that focus on a melding of creative storytelling + business-driven data results.

Responsibilities

Responsibilities

  • Collaborate with internal teams to create influencer programs and distribution strategies that align with client goals and objectives
  • Present campaign strategies, POV’s, influencer selects, briefs, day-to-day updates and campaign results to internal teams and client
  • Oversee research, identification, and relationship management with influencers that help meet brand goals via influencer partnerships supported by SaaS toolbox
  • Establish and maintain relationships with key contacts within the influencer space while also ensuring that client/agency relationships exist on multiple levels and grow over time
  • Create and conduct influencer brief for creatives and influencers
  • Analyze and access campaign to provide valuable insights and opportunities
  • Remain on the pulse of influencer marketing trends to ensure creative, maximum exposure
  • Efficiently and effectively plans and manage influencers at large-scale events
  • Ensure campaigns are correctly tracking to the campaign budget, inclusive of consideration of SAG

Qualifications

Qualifications

  • Minimum of 4 years of experience in social media influencer strategy and execution; experience in driving talent partnerships
  • Proven ability to develop meaningful influencer relationships that result in authentic story-telling that drive impact
  • Proven ability to identify relevant influencers and conduct effective outreach
  • Proven ability to professionally and effectively present to and communicate with clients on a daily basis
  • Strong project management skills with attention to detail
  • Experience with paid social media in support of influencer campaigns
  • Proven ability to shepherd the development of legal contracts with influencers
  • Experience working with influencer and content management tools
  • Understands influencer search tools and platforms to assess the effectiveness of an influencer
  • Understanding of or experience with SAG is not required but a plus