Account Supervisor, (Influence & Cultural Connections)

Exponent is an award-winning creative public relations boutique agency. We are a collaborative team of culturally-connected force multipliers who make an exponential impact on brands and their communities through creativity and innovation. As the speed of technology, media and culture redefines our landscape, we deliver the ingenuity of earned engagement, influence and reputation for forward-focused brands across industries and categories. We welcome applicants who seek meaningful careers that never stop evolving and who share our values of passion, partnership, integrity and courage.

Account Supervisor, Influence and Culture

We are currently seeking a passionate professional who is digital and social media savvy, culturally aware and understands influencer marketing. This is a multi-client role, responsible for executing day-to-day influencer marketing programs, brand storytelling, cultural insights and analytics across industries. Ideal candidates have an understanding of the evolving influencer marketing and social media landscape with a proven track record of developing and executing multiplatform earned, owned and paid social media programs.

Responsibilities:

• Ideate, develop and implement creative influencer campaigns – from ongoing relationship-based programs to limited executions, ranging from sponsored content and brand partnerships to contents/sweepstakes, social activations and more
• Collaborate closely with PR, Creative and Media colleagues to create best-in-class, innovative influencer campaigns on behalf of a variety of B2C and B2B clients and a wide range of consumer and lifestyle topics
• Creatively address client objectives based on cultural and audience insights that can deliver highly-effective and measurable outcomes
• Act as a thought leader, helping clients understand and capitalize on real-time opportunities to foster engagement, strengthen loyalty and drive trial through influencer marketing and social media
• Deliver exceptional client service, including the ability to nurture relationships and talk and present to senior level clients
• Contribute to the development and refinement of the agency’s best practices and technologies
• Stay abreast of FTC guidelines and maintain compliance of programs

Required Skills:

• Curious, self-starter, inquisitive, confident, resourceful, creative-thinker who can connect dots and identify opportunities
• Ability to participate in the new business process, creative concepting and the Exponent strategic influencer process
• Thrives in a collaborative, fast-paced environment
• Excellent organizational skills and attention to detail
• The ability to think strategically and execute tactically
• Understanding of influencer metrics; ability to understand performance, predict performance and suggest tactics for optimizing performance
• Strong analytical skills, including the ability to distill, synthesize and draw conclusions based on analytics data
• Ability to persuade and sell ideas/recommendations to colleagues and clients
• Excellent written and oral communications skills

Qualifications:

• Bachelor’s degree or equivalent industry experience
• Three or more years of agency or relevant experience managing online influencer/brand ambassador programs, from start to finish
• Knowledge of pop culture; social media connoisseur, demonstrable engagement with popular culture an understanding of the influencer landscape
• Ability to travel as needed

We are an Equal Opportunity Employer.