Email Marketing Manager

About The Company

Paradigm Media is a leading, data-driven digital marketing agency that is specializing in the CBD, Hemp, and Cannabis industry. As a full-service agency, we offer 360° marketing solutions including Paid Media, Affiliate Marketing, Social Media & Influencer Marketing, Email + SMS, Content Marketing, SEO, Web Development, and Graphic Design.

As pioneers in the digital marketing industry, we’ve mastered our unique approach with innovative growth strategies to help your brand thrive in any competitive market. Paradigm Media leverages the power of paid media and affiliate marketing to connect brands with their ideal audience. Our data-driven and ROI-focused approach offer a strategy that is unmatched.

Our expertise, network of trusted partners, and strategy execution allow us to bring your brand to life. By collaborating with some of the largest networks and trusted advertising platforms we have proven that success starts with the right partnerships, giving us the ability to elevate our client’s business and tailor a customer acquisition cycle that aligns with their goals.

Job Description

Paradigm Media is looking for a passionate and experienced Email Marketing Manager to join our team! You will be responsible for owning client relationships and ensuring they succeed in their email efforts. You will ensure effective communication with the client to maximize the client's investment in email marketing and work directly with the client to develop strategic recommendations to take their email marketing initiatives to the next level. This position combines creative thinking exceptional communication skills, and detail orientation to deliver a consistent and relevant brand experience through email and other digital marketing communications.

Who You Are

We need a highly creative email marketing guru with an obsession with the latest social trends, sharp attention to detail, and a passion for organization and client communication. We’re looking for a strong team player with an eye for design, a vision for our clients, and the confidence to execute strategies. Must be process-oriented, detail-oriented, and practice excellent time management. Must have familiarity with Photoshop and/or Canva, developing creatives, and providing creative direction/feedback based on strategy. Must have excellent storytelling, presenting, and communication skills. Our perfect candidate is a hustler that lives and breathes internet culture and can quickly adapt the latest trends into dental focused content.

Responsibilities

• Define and drive email marketing strategy for our clients
• Manage daily operations of the email marketing channel - marketing calendar, strategy, and content, build and deployment of email campaigns, as well as the A/B testing, measurement, and reporting
• Build and manage automated email marketing programs for our clients and ensure end-to-end tracking and proper measurement
• Collaborate with the Creative team to determine to ensure brand guidelines are followed in emails
• Report and provide recommendations on the email program performance monthly
• Use data to continuously test, measure, and optimize the email marketing program
• Partner and collaborate cross-functionally with SEO, social media, content, and creative teams
  

Requirements

• 2+ years experience in email marketing production and end-to-end campaign management
• Strong analytical and strategic copywriting skills, understanding of A/B testing practices, ability to draw conclusions from data and take action accordingly
• Hands-on experience with email platforms such as Klaviyo, MailChimp, Omni Send, Constant Contact, or similar
• Expertise in email best practices, including segmentation, deliverability, copy and design approaches