Influencer Marketing Senior Strategist
Description
Influencer Marketing Senior Strategist
Overview
At Trade School, we believe content is a powerful tool to solve modern business problems through innovation and modern connections. We are an integrated content agency, creating smarter conversations between brands and people with beautifully crafted content.
Our Communications group drives the strategic insights and opportunities for content that resonate with audiences and builds business impact for our clients. We thrive on connecting brands with people, and do so with the utmost passion, flexibility and intelligence. We are seeking professionals to join our group who embody our culture and will help define it. The best candidates...
- Embrace strategic challenges and thrive in unknown spaces
- Identify innovation through self-developed and landscape-derived opportunities
- Think outside the box, and apply learnings for internal and external benefit
- Passionately care about our work, and seek unstated opportunities in every task
- Believe data comes from both traditional and undeveloped areas
- Eagerly serve our clients and their customers
- Crave collaboration with cross-functional, hybrid teams
- Connect dots through utilization of their and others’ talents
What You Do
The role of the Influencer Marketing Senior Strategist is to build best-in-class strategies in areas surrounding influencer programming, selection, annual planning, thought-leadership and measurement. Through individual contribution, you will develop strategic platforms to drive client benefit in all influencer marketing efforts.
Responsibilities Include The Following
- Understand and guide internal and external client implications of new and changing platforms
- Maintain expertise of best practice for best use of influencer content across various owned, earned, and paid marketing channels
- Construct content frameworks across multiple social platforms specializing in campaign offerings and product performance
- Influencer creative brief development for campaign-specific content needs
- Advise and work collaboratively across teams, guiding influencer best practices and aiding in influencer creative concept development
- Manage approved campaign budgets properly accounting for reconciliation of hard costs and agency fee
- Leverage analytical insights and data to enhance campaign executions and optimize content opportunities
- Development of channel strategies across a high volume of campaigns and clients
- Engage internal communications, partnership and creative/production stakeholders
- Own and foster junior client and third-party vendor relationships across complex marketing organizations, leading meetings and daily communications via email, phone and in-person opportunities
- Development of influencer strategy to align with client KPIs utilizing available platform and owned data tools
- Support development of POVs across channels for internal and external stakeholders
- Initiate new landscape opportunities with partners and ideate on strategic integration of test and learn opportunities
- Research markets, audiences, industry trends, etc to bring cutting-edge ideas to creative solutions
Qualifications For The Role
- 3-4 years experience in influencer marketing field, including responsibility for both strategy and execution
- Possess knowledge of influencer strategy, social channel expertise and complete Microsoft Office Suite
- Expertise with Reporting platforms (CreatorIQ, Sideqik, Captiv8).
- Experience with influencer permissions and UX across all social channels
- Strong interpersonal skills, highly collaborative working style.
- Ability to manage multiple projects and provide thought leadership and strategy
- Highly organized, exceptionally detail-oriented and accountable for results
- Experience managing outside vendors and platform partners
- Experience working with a variety of digital content management systems
