Influencer Marketing Strategist
Description
Influencer Marketing Strategist
Overview
At Trade School, we believe content is a powerful tool to solve modern business problems through innovation and modern connections. We are an integrated content agency, creating smarter conversations between brands and people with beautifully crafted content.
Our Communications group drives the strategic insights and opportunities for content that resonate with audiences, and builds business impact for our clients. We thrive on connecting brands with people, and do so with the utmost passion, flexibility and intelligence. We are seeking professionals to join our group who embody our culture and will help define it. The best candidates...
- Embrace strategic challenges and thrive in unknown spaces
- Identify innovation through self-developed and landscape-derived opportunities
- Think outside the box, and apply learnings for internal and external benefit
- Passionately care about our work, and seek unstated opportunities in every task
- Believe data comes from both traditional and undeveloped areas
- Eagerly serve our clients and their customers
- Crave collaboration with cross-functional, hybrid teams
- Connect dots through utilization of their and others’ talents
What You Do
The role of the Influencer Marketing Strategist is to assist with building best-in-class strategies in areas surrounding influencer programming, selection, planning, and measurement. Through individual contribution, you will assist all Trade School and client influencer marketing efforts.
Responsibilities Include The Following
- Assist with creating, developing and managing influencer marketing and campaign deliverables such as plan development, influencer vetting, campaign setup and on-boarding and industry research
- Work with other internal teams to create Influencer creative briefs for campaign specific content needs
- Work collaboratively across teams, guiding influencer best practices and aiding in influencer creative concept development
- Manage approved campaign budgets properly accounting for reconciliation of hard costs and agency fee
- Leverage analytical insights and data to enhance campaign executions and optimize content opportunities
- Own and foster junior client and third-party vendor relationships across complex marketing organizations, leading meetings and daily communications via email, phone and in-person opportunities
- Contribute to creating influencer strategy to align with client KPIs utilizing available platform and owned data tools
- Create and support development of POVs across channels for internal and external stakeholders
- Research markets, audiences, industry trends, etc to bring cutting-edge ideas to creative solutions and submit recommendations to manager
