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Posted August 22, 2021
Lucidity Lights, Inc.

Digital Marketing Manager

Lucidity Lights, Inc.
Waltham, MA, USA ⚠ [Archived] No Longer Accepting Applicants

Have a passion for strategic marketing and wellness? We’re looking for a skilled, creative, and analytically-driven Digital Marketing Manager to join our collaborative and entrepreneurial team at Lucidity Lights, Inc., a manufacturer and distributor of lighting products headquartered in Boston, MA, with an office in the Greater Miami Area.

This role develops and executes integrated marketing campaigns across multiple distribution channels and media, to generate consumer engagement and revenue. Reporting into the Marketing and Creative Director, you will also influence and help manage creative marketing strategy and budget. Since we are a growing start-up, you’ll get the opportunity to cover lots of surface area: SEO and SEM, podcast and influencer marketing, paid social, organic social, PR and more - all while leveraging performance data and consumer insights. You should see yourself as a natural problem-solver, and embody an entrepreneurial approach to your work.

Core Responsibilities

  • Manage marketing content, including but not limited to: SEO and SEM campaigns, digital and broadcast advertising, affiliate, and email marketing.
  • In partnership with the Marketing and Creative Director, refine and sharpen integrated marketing strategy and consumer personas, based on channel performance and consumer insights.
  • Manage marketing budget and channel mix, paying close attention to bidding and scale
  • Conduct paid influencer searches, outreach, and onboarding.
  • Drive channel-specific digital advertising strategies by retailer (Target, Walmart, Amazon, and others).
  • Help source, manage, and collaborate with specialized marketing agencies and tools, as needed to support marketing efforts.
  • Collaborate with PR agency on media outreach, pitches, and award submissions.
  • Grow and nurture social presence and following.
  • Create and share regular reports on marketing and channel performance.
  • Execute targeted campaigns utilizing effective keyword and email marketing; A/B testing.
  • Ensure work is delivered accurately, on time, and within budget.
  • Develop and maintain cross-functional relationships with Sales, eCommerce, and Product Development.
  • Stay on top of the latest marketing trends and techniques to make informed recommendations.

Requirements & Qualifications

  • BA/BS degree
  • 3-5 years of digital marketing experience, ideally in start-up or consumer goods environments.
  • Demonstrated experience in developing and executing digital marketing campaigns.
  • Knowledge of marketing content types and baseline performance metrics by platform/channel.
  • Demonstrated experience managing marketing channels, budget, and internal/external client relationships.
  • Analytical and data-driven, can leverage past results to inform future decisions and recommendations.
  • Ability to persuade, manage time, prioritize effectively and be goal-oriented.
  • Creative and innovative thinker with a “can-do” solution-oriented approach.
  • People-oriented, build and maintain strong relationships at all levels of the organization.
  • Ability to work independently and collaborate within a team environment.
  • Excellent organizational and prioritization skills, including the ability to meet deadlines.
  • Excellent written, verbal, and visual communication skills.
  • Capacity to work in a fast-paced, often changing environment.
  • Enthusiasm for wellness, home furnishings, technology, and eCommerce.

Personal Characteristics

  • Ability to manage, prioritize, and produce quality work in a fast-paced environment.
  • Ability to work independently, and as part of a team.
  • Ability to participate in critique and respond positively to feedback.
  • Ability to communicate and present work effectively and professionally.
  • Enthusiasm for health, wellness and technology, social media.
  • Analytical, creative, and innovative approach to design and problem solving.
  • Passionate regard for organization and detail
  • High degree of comfort for a fast-moving, dynamic environment and industry.
  • People-oriented, positive and energetic attitude.
  • Enthusiasm for home furnishings, technology, and eCommerce.
  • Great attitude and a sense of humor.

Benefits

  • Competitive compensation package
  • An office located in Boston, just off the transit line with parking.
  • Fun, energizing, highly collaborative environment in which each team member has the opportunity to make an impact.

Notices

  • Employment with the Company is at-will employment.
  • Applicants must be authorized to work within the United States.
  • This position will be based in Boston, MA and may be considered for a work-from-home and/or hybrid work arrangement.
  • Accepting applicants from all states in which the company is currently registered, which include candidates located in MA, NH, CT, PA, IL, SC, NC, IL, MI, MS or OR.
  • Offers of employment may be contingent upon successful background checks and/or drug screening.
  • Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
  • We are proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status or genetic information.

Founded in 2010, Lucidity first focused on induction lighting - a technology initially created and designed by Nikola Tesla in the late 1880’s - as a consumer alternative to newly-established, inferior, and costly LED technology. Through development of the Tesla technology, Lucidity established market-leading capabilities that resulted in lighting with the widest range of health-and-wellness benefits (i.e. increased productivity and alertness, reduced eye-flicker, trigger melatonin levels to enable more restful sleep), available on the market today; launched under the Brilli brand name in 2019.

Lucidity, a leader in lighting innovation, is poised to expand its robust portfolio of lighting products in 2020, while also developing a line fixtures that deliver anti-microbial cleaning benefits to be launched in mid-2021, under the Brilli ‘Bright Clean’ name.

Our products can be found under the trade names Brilli Wellness, Catalina, Cresswell, Tensor, and Alsy; plus, many private brands exclusive to our global retailers.

At Lucidity, we make the world shine with leading-edge technology, trend-driven design, and innovative lighting products and fixtures. We value our people, our partners, and our products.