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Posted August 25, 2021
Clinique

Executive Director, Consumer Engagement, Clinique North America

Clinique
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

Principal Objective

The Executive Director of Consumer Engagement Marketing is responsible for spearheading the strategic development and execution of marketing initiatives to drive consumer engagement including; online and offline media, PR/Influencer marketing, CoOp Media, loyalty programs and event activation. The position is critical in driving the evolution towards an integrated consumer-centric and data-driven marketing model. The Executive Director will work in conjunction with the marketing team to understand consumer behavior and trends in order to develop and enhance the brand strategy and positioning. This role will be responsible for working with Account Management, Field, NA Marketing and Global partners to develop the local executions of the Clinique global strategy.

Accountabilities

Consumer Engagement and Media Strategy

  • Lead the Consumer Engagement team in strategy and execution to drive brand presence, engagement, conversion and advocacy with consumers
  • Partner with Global Marketing and digital marketing team to deliver consistency in the brand approach and messaging to consumers
  • Lead development and execution of an integrated strategy based on strategic direction from Product Marketing, including a multi-media advertising plan/media strategy and budget (e.g. print/online/mobile) to deliver an inclusive dialogue with consumers that supports the overall marketing strategy. This includes Omni Planning processes to ensure best in class campaign and launch executions
  • Lead PR on Earned Media Value strategy and analytics including paid/unpaid influencers, celebrity talent, executive communications and brand advocacy with communities of influence
  • Lead Advertising budget process for North America that includes online, offline and threshold spend for hero products
  • Lead unified partnership with Online teams both Brand.com and Retailer.com to drive efficient traffic and conversion to sites
  • Innovate by driving Media initiatives that leverage industry and consumer insights, analytics, and competitive reports to keep the Brand at the forefront of Media strategy and tactics
  • Create the Media Strategy Brief and drive execution for each season and campaign and develop asset maps for execution of global and regional assets
  • Identify, develop, and execute new social selling strategies field teams, influencers and organic social channel including Live streaming, Skin School and evergreen content
  • Partnership with key retailers and account teams (online and B&M) to drive ROI for coop advertising planning and execution
  • Manage relationships with agencies and vendors supporting all consumer engagement strategies and programs including media agency, social media, and interactive agencies, publishing partners, and other entertainment/brand partners
  • Partner with Global Marketing and NOAM COE to plan and implement CRM and loyalty strategies, customizing programs as needed for retail accounts
  • Manage reporting of campaign execution on all media KPI’s and correlation to business results

Qualifications

  • Strong analytical skills and consumer insights experience
  • Ability to lead collaboratively, using influencing skills
  • Able to successfully operate with limited resources (budgets and people)
  • Ability to make strategic, analytical and fact-based recommendations
  • Strong relationship management and interpersonal skills
  • Adept at complex problem solving
  • Innovative and creative thinking
  • Able to proactively seek out market information & learnings through a range of sources
  • Ability to multi-task across a number of projects & stakeholders

Technical Skills

  • Advanced skills in Microsoft PowerPoint, Excel (pivot tables, VLookup, etc.) and/or Access
  • Experienced in performing media analytics, segmentation and data mining
  • Experienced in media planning benchmarks and tactics

Experience/Education

  • 10+ years of experience in Marketing
  • College degree required. MBA desired
  • Deep marketing expertise and digital marketing experience preferred
  • Experience in the area of loyalty marketing/loyalty programs
  • Proven success in utilizing analytics to provide strategic recommendations and drive concrete action
  • Experience in both offline and digital media
  • Understanding of the interplay between online/social and traditional channels
  • Experience in retail or consumer products is preferred, but not mandatory
  • Proven track record in leading and developing people

Job: Marketing

Primary Location: US-NY-New York

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 2113908

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected].