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Posted August 25, 2021
TYR Sport, Inc.

VP of Marketing

TYR Sport, Inc.
Farmingdale, NY, USA ⚠ [Archived] No Longer Accepting Applicants

TYR Sport, Inc. is seeking a true visionary with an entrepreneurial spirit for the VP of Marketing position. This person should have a proven track record for developing strategic online and offline consumer and partnership marketing initiatives. This position manages a team of senior marketing professionals and works closely with Creative, Product, and Merchandising teams. The VP of Marketing will be responsible for spearheading marketing strategies to ultimately increase brand awareness, brand value, sales and profits.

Position Responsibilities and Accountabilities:

  • Act as thought-leader on all aspects of marketing from offline to online, performance to brand marketing, and inspire team members
  • Lead the Marketing team by setting vision and developing strategies for influencer marketing, brand marketing, consumer marketing, digital & social media marketing, PR, and partnership marketing/business development
  • Ensure marketing strategies and goals are communicated cross-functionally and come through across all customer touch-points
  • Create and nurture a collaborative environment by working closely and effectively with Product, Merchandising, Operations, and Sales teams
  • Define customer and sales goals and the KPIs to manage towards and goal-set for marketing team
  • Leverage data to make informed decisions regarding marketing investments and priorities
  • Analyze all stages of the user funnel and all customer segments for opportunities to optimize
  • Use competitive research and benchmark analysis to ensure growth and leadership
  • Develop ground-breaking marketing strategies to drive brand awareness, relevance and value
  • Develop and manage marketing budget and monitor ROI on all marketing spend

Qualifications and Competencies:

● Bachelors degree required

● Minimum 5 years of proven leadership experience in marketing in brand-driven digital company required

● PR experience required.

● Previous experience working in a fast-paced and high growth stage environment preferred

● Demonstrated ability to contribute at both a strategic and operational level, providing leadership and insights while being hands-on

● Strong balance between analytical aptitude and visionary envelope-pusher who thrives in a creative, yet data-driven environment

● Confident decision-maker with ability to make quick decisions under pressure

● Proven track record of developing and implementing successful, impactful marketing strategies

● Deep understanding of analytical software tools, social platforms, and CRM systems

● Proven ability to develop, motivate and mentor direct reports

● Strong organizational skills with the ability to prioritize, problem-solve, multi-task and flourish in a rapidly changing environment