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Posted August 25, 2021
Planet Technology

Associate Marketing Manager

Planet Technology
San Francisco, CA, USA ⚠ [Archived] No Longer Accepting Applicants

Associate Marketing Manager

In this role, you will partner closely with our client's Social & Influencer Marketing Managers, internal teams, and agency partners to help drive continued success in our existing Influencer marketing programs, while also working directly to execute and optimize their new VR ambassador program. They are looking for someone who is a digital/social native, has a passion for influencer marketing and is comfortable with ambiguity in a fast paced environment.

Responsibilities:

  • Assist with strategic development and facilitating the creative review process of influencer-facing brand campaigns
  • Reviewing & approving influencer-made content from brand-safety and legal (FTC & Health/Safety) perspectives
  • Overseeing influencer editorial calendar & liaising with XFN teams including Digital Marketing, Performance Marketing, and Integrated Comms Strategy teams for resharing, engagement, and integration opportunities on social media platforms, web and email surfaces
  • Assist with internal product seeding asks across different internal XFN partners & agencies we work with
  • Assist with day-to-day community management of ambassador (unpaid creators) program
  • Help drive evergreen social media programs as the team ramps on planned integrated campaigns
  • Have a pulse on trends and leaders in the social community
  • Assist in developing creative strategies to secure influencer participation while delivering results for integrated marketing campaigns

Minimum Qualifications:

  • 5+ years managing influencer marketing programs and social media marketing within tech or entertainment industries
  • A knowledge and understanding of existing and emerging social media platforms – from Instagram, YouTube to TikTok – and the nuances that go into making compelling and engaging influencer content across channels
  • Extremely thorough, detail oriented, and highly organized in the midst of a fast-paced work environment
  • Excellent writing and communication skills
  • Strong analytical skills
  • Experienced in working with and managing Influencers, Creators, and agencies
  • Experience in navigating matrixed cross functional organizations, managing and partnering with internal stakeholders ranging from creative, PR, product marketing and legal teams.
  • Self-starter who is comfortable owning and driving projects involving multiple deliverables and tight deadlines
  • Preferably with a passion and interest in gaming, VR, and consumer tech