Blockchain Marketing Manager- Digital

Overview

Founded in 1938, The Topps Company, Inc. is a global consumer products company that entertains and delights consumers through a diversified, engaging, multi-platform product portfolio that includes physical and digital collectibles, trading cards, trading card games, sticker and album collections, memorabilia, curated experiential events, gift cards and novelty confections. Topps Physical Sports & Entertainment products include Major League Baseball, Major League Soccer, UEFA Champions League, Bundesliga, National Hockey League, Formula 1, Star Wars, WWE, Wacky Packages®, Garbage Pail Kids®, Mars Attacks® and more. Topps Digital Sports & Entertainment has connected with people around the world who have downloaded our apps including Topps® BUNT®, TOPPS® KICK®, Star Wars™: Card Trader by Topps®, Topps® WWE SLAM™, Topps® NHL SKATE™, Marvel Collect! by Topps® and Disney Collect! by Topps®. Topps Digital Services is a leading processor, distributor and program manager of prepaid gift cards and provider of cloud-based financial services and white label e-gift solutions for widely recognized digital businesses that include Airbnb, Deliveroo, DoorDash, Hulu, Instacart, Netflix, Nike, Twitch and Uber. Topps Confections, Bazooka Candy Brands, produces, markets and distributes confections brands including Ring Pop®, Push Pop®, Baby Bottle Pop®, Juicy Drop®, Finders Keepers®, and Bazooka® bubble gum. For additional information visit topps.com, play.toppsapps.com, toppsdigitalservices.com, Candymania.com.

Topps is one of the most enduring and respected brands in the United States. We are building a world-class group to deliver the highest quality sports and entertainment digital collecting experience to fans around the world.

We are on a mission to dramatically lift the quality of our apps, modernize the Topps brand, and continue innovating in the rapidly growing NFT space. We are looking for people with the passion, talent and focus to continue creating the highest quality mobile apps and NFT digital collections showcasing sports and entertainment properties such as MLB, NHL, MLS, Bundesliga, UEFA, WWE, Star Wars, Marvel, Disney and more.

Join our dynamic & entrepreneurial team and be a driving force as we transform one of the most storied consumer products brands into the world leader of digital collectibles.

Why You Will Love It Here

• Work with the world’s top sports and entertainment properties
• Work with a passionate, confident and humble team
• Independence and lack of bureaucracy that clears the way for you to do your best work
• Competitive compensation & benefits. We build great teams and take care of them.
  

Role

Topps Digital Sports & Entertainment is looking for a Blockchain Marketing Manager who has a passion for digital, experiential and influencer marketing in the blockchain and crypto space. A proactive and effective problem-solver who prides themselves on their strong project management skills and ability to manage multi-channel marketing campaigns.

This position would report to the Director of Marketing while also working closely with the Topps Blockchain team to coordinate promotions, marketing. and PR associated with existing and future NFT content releases.

Responsibilities

Responsibilities

• Coordinate and roll-out marketing campaigns to generate consumer interest in Topps NFT releases and drive content sales
• Vet advertising partners and influencers to create an active roster of marketing partners to activate with for relevant NFT content releases and announcements
• Marketing lead on collaborative licensor/partner programs for NFT releases
  • Co-funded ad campaigns
  • Global Topps business unit support/amplification
  • Manage the creation and approval of marketing graphical assets
• Liaison between blockchain team and Topps Digital marketing team to inform and project manage NFT related marketing efforts and how they coincide with overall group’s marketing efforts
  • Work with PR agency on record to coordinate media outreach efforts
• Submit marketing assets into approval portals and provide feedback as needed
• Collaborate with NFT product teams and Community Manager to create original content, storyboards, video ads
• Contribute and execute over-arching marketing strategies for Topps Digital S&E
  

Qualifications

Qualifications

• 4+ years previous Digital Marketing experience is required
  • Previous crypto, blockchain, fintech or defi work experience is recommended
  • Launching ad campaigns, influencer content, player activations
• Experience with various self-serve ad platforms
  • (Facebook, Google AdWords, Twitter, etc.)
• Experience coordinating and executing global multi-channel marketing campaigns
  • Vetting and negotiating ad campaigns with publishers, ad networks, etc.
• Experience vetting and coordinating high-impact influencer campaigns
  • Developing a roster of Topps influencers to support major news and releases
• Experience working with licensors and partners on collaborative marketing programs
  • Coordinating campaigns, providing creative, relaying release information, etc.
• Experience coordinating and managing experiential events and activations
• Strong Adobe Photoshop skills – video editing a plus
• Passion and knowledge of trends and current events as they relate to major sports & entertainment properties
• Strong pulse on the crypto/blockchain industry and understanding of target audiences
• Strong ad copy and website copyediting skills and experience
• Familiarity with digital marketing key performance indicators and attribution
  • Generating tracking links, navigating Google Analytics, campaign reporting metrics
    

The policy of Topps is to provide equal employment opportunities (EEO) to all applicants for employment and all employees without regard to race, color, religion, sex, sex stereotyping, pregnancy, sexual and reproductive health choices gender, gender identity or expression, the status of being transgender, gender stereotyping, sexual orientation, status as a victim of domestic violence, national origin, ancestry, age, mental or physical disability, genetic information, medical condition, marital status, military or veterans status, citizenship status, or any other classification protected by applicable federal, state, or local law and to affirmatively seek to advance the principles of equal employment opportunity.