Director of Brand

JoVE is the world-leading producer and provider of science video solutions with the mission to improve scientific research and education. Millions of scientists, educators and students at thousands of universities, colleges, hospitals and biopharmaceutical companies worldwide use JoVE for their research, teaching and learning. Our institutional clients comprise over 1,000 universities, colleges, and biopharma companies, including such leaders as Harvard, MIT, Yale, and Stanford. As a rapidly growing company, with offices in the USA, UK, Australia, and India servicing clients in over 60 countries, we are seeking talented and ambitious individuals to join our company.

The Director of Brand and PR will be responsible for growing the JoVE’s brand as a premier provider of science video solutions to universities and biopharma companies. Candidates must be able to work in a fast-paced environment and have a passion for international brand building. This role reports to the CEO.

Responsibilities:

- Strengthen the JoVE’s brand as a must-have solution for universities, colleges and biopharma companies

- Develop and implement brand strategies for JoVE target audiences including researchers, educators, students and decision-makers in academia and biopharma

- Expand JoVE brand recognition at academic institutions in North America, Europe, Asia, South America and Middle East

- Partner with PR agencies in key markets to advance the JoVE brand across all communication channels including social, industry events, press, influencers and advertising

- Collaborate with other departments including Sales, Marketing, Customer Success and Product Development to advance JoVE’s brand in the target market

Qualifications:

- 8+ years of experience in brand building and PR

- Proven track record in building and growing brands

- Ability to convert ideas into operational plans, build teams, execute and develop metrics to measure results

- Strong experience in branding concepts, communications, social media, advertisement, influencer marketing, and measurement tools

- Self-starter, result-oriented, and ability to work independently

- Excellent communications skills

- Ability to challenge the status quo, communicate ideas