Senior Marketing Specialist

Quality Isn't Just a Goal. It's The Whole Point.

Our customers are under a lot of pressure to deliver great software. But to compress lifecycles, add features, and compete in a world where 'every company is now a software company' is hard. And one mistake can mean their reputation, even future. That's why it's our mission to help. At any part of their software development lifecycle (SDLC), we provide the tools and discipline to focus on quality while streamlining their processes. So our customers can create and deploy software that works as designed – especially when it's needed most. And we're looking for people to join us.

SmartBear is seeking a full-stack marketer to join our team. You will be responsible for supporting the demand engine for SmartBear developer products, with goals around increasing awareness, building and executing cross-product lead gen programs, optimizing social media outreach, and owning the product event strategy.

The Senior Marketing Specialist reports to the Associate Director of Demand Generation, and will work closely with product marketing, web, and digital marketing teams to plan, execute, and optimize demand generation programs across a variety of marketing channels.

Responsibilities

• Build and execute demand generation campaigns focused on driving cross-product interest and driving highly qualified leads to sales
• Find new channels for promoting the products through organic and paid marketing tactics
• Develop a social media strategy for the product suite and work with internal and external writers to build out a library of compelling resources to grow inbound leads from social and other top-of-funnel channels to build awareness
• Track marketing budget for social media and 3rd party promotions and measure ROI of marketing spend
• Work with the marketing managers and events manager to build out events strategy across the product suites. Assist with building event themes and organizing resources to drive quality leads from Smartbear-sponsored events.
• Coordinate with the demand gen and sales teams to optimize lead volume and quality with the goal of generating high-value opportunities
• Assist in the strategy and build of nurture programs for prospect, leads, and trial users
• Work with digital team to conduct A/B tests around increasing the efficiency and effectiveness of social media and 3rd party channels and then inform sales and product teams of key learnings from these tests
  
  

Qualifications

• 2-3 years of experience in email marketing, marketing automation, digital advertising, content marketing, influencer marketing, social media, and/or SEO
• Bachelor's degree with an emphasis in Marketing, Business, or Communications
• Experience with (or exposure to) contact management systems, CRM, marketing automation platforms, and/or marketing databases
• Demonstrated ability to multi-task and manage expectations in a fast-paced environment
• Creative, passionate marketer with desire to innovate and transform marketing practices and strategy
• Strong attention to detail and focus on quality output necessary
• Self-starter with proven ability to deliver results
  
  

About SmartBear

At SmartBear, we focus on your one priority that never changes: quality. We know delivering quality software over and over is complicated. So our tools are built to streamline your process while seamlessly working with the products you use – and will use. Whether it's TestComplete, Swagger, Cucumber, ReadyAPI, Zephyr, or one of our other tools, we span from test automation, API lifecycle, collaboration, performance testing, test management, and more. Whichever you need, they're easy to try, easy to buy, and easy to integrate. We're used by 15 million developers, testers, and operations engineers at 24,000+ organizations – including world-renowned innovators like Adobe, JetBlue, FedEx, and Microsoft. Wherever you're going, we'll help you get there. Learn more at smartbear.com, or follow us on LinkedIn, Twitter, or Facebook.

SmartBear is an equal employment opportunity employer and encourages success based on our individual merits and abilities without regard to race, color, religion, gender, national origin, ancestry, mental or physical disability, marital status, military or veteran status, citizenship status, age, sexual orientation, gender identity or expression, genetic information, medical condition, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), or any other legally protected status.