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Posted September 10, 2021
JustLive

Marketing Director

JustLive
Orange County, CA, USA ⚠ [Archived] No Longer Accepting Applicants

The Marketing Director will lead the strategy, development and execution of disruptive marketing programs for Just Live. This role is responsible for annual brand planning, product strategy and innovation, customer marketing and strategy, and delivering overall business goals. Working closely with CEO, the ideal candidate will be “boots on the ground” and take operational responsibility for the marketing team. The Marketing Director will also be responsible for managing an influencer coordinator and ensuring we maintain a best-in-class influencer program.

  • Brand Planning: Develop and execute annual and long-range strategic plans including merchandising, paid media and advertising, community/influencer engagement, consumer promotion, market research and product development. Includes providing competitive analysis, marketing mix analysis, creative direction through brief writing and managing project timelines.
  • Innovation: Partner with Product Development team to lead the product innovation process, including pipeline ideation, validation and execution of projects.
  • Influencer Strategy: Lead our influencer marketing initiatives and ensure that the Just Live brand is well represented across all channels.
  • Social Media: Create and develop a social media strategy to best convert reach into engagement and grow our community
  • Event Marketing: Develop and implement grass-roots and national events to grow brand and product awareness.
  • Athlete engagement: Develop and implement plans for each of the Just Live athletes.
  • Sales Support: Collaborate with the sales force to ensure execution of key programs and consistency with brand strategic guidelines. Partner on all retail support needs, including annual line reviews, planogram planning and traffic driving tactics throughout the year.
  • Creative, Design and Packaging: Assist Creative Director with developing effective campaigns that drive brand awareness and generate buzz for the brand. Lead process for packaging updates, including labeling regulatory compliance.
  • Marketing Leadership: Help lead and inspire a high-performing, disruptive and analytics-minded marketing organization that possesses depth on both online and offline channels. Provide strong mentorship and support to director reports and peers within the company and be a leading brand/company voice and partner to our external agency partners.
  • Consumer Insights: Gather consumer insights through quantitative and qualitative data sources, using both formal and informal, scrappy approaches. Translate data into actionable insights that optimize marketing.
  • Customer Marketing: Plan and execute customer marketing programming for key retailers, including promotions and couponing, digital and in-store campaigns and sampling.
  • Analytics: Actively gather, analyze and present business performance assessments. Analyze brand volume distribution/pricing trends on a local market and national level.
  • Budget Owner: Track monthly/quarterly budget, regularly communicating and reconciling spend with Finance.
  • Brand Advocate: Act as a champion for the brand, regularly presenting brand positioning, programming and performance success stories across internal and external audiences.

Skills / Qualification / Education:

• Minimum 8-10 years of experience in brand management roles within consumer-packaged goods. Experience and passion for the Wellness industry preferred.

• Experience with both large and small companies is a plus. International experience is also a plus.

• Creative thinker with the ability to track trends and develop or seek out innovative ideas. A Bachelor of Science/Arts degree.

• Excellent strategic, analytical and decision-making skills

• Demonstrated strong interpersonal skills including leadership, communication and teamwork

• Track record of working effectively with cross-functional team members – NPD, Sales, Operations and Finance

• Experience working across the spectrum of media platforms, with an emphasis on social media, content and influencer marketing

• Strong analytical acumen

• Ability to be entrepreneurial and methodical

  • • Results-oriented and process driven, with high expectations of self and team