Senior Global Marketing Strategy Consultant - Digital, Social & Influencer

Assessing market trends, quantifying opportunities and developing marketing programs, Field Marketing at Dell Technologies is at the forefront of customer engagement. Responsible for a specific location, department or product, our teams drive marcom strategy – from making budget recommendations to defining roadmaps and informing content themes. Interacting directly with customers and utilizing third-party customer data, they provide Dell’s product marketing and messaging team with game-changing feedback. At the highest level, they develop and drive marketing policies and activities, from market research through brand management and product development to pricing.

Join us to do the best work of your career and make a profound social impact as a Senior Global Marketing Strategy Consultant - Digital, Social & Influencer on our Global Field Marketing Team located in New York, New York or other Remote US locations.

What You’ll Achieve

As the Senior Global Marketing Strategy Consultant - Digital, Social & Influencer you will develop the global business strategy / playbook for Dell Consumer Small Businesses social media and partner / influencer marketing efforts, and will be responsible for effective execution and measurement of success. You will work cross-functionally with the Global Social Media team, Regional Go To Market Teams, Global Creative, Communications, and Sales.

You Will

• Discover and cultivate partner programs to drive collaboration between like segments / targets as well as help identify, source and manage relevant influencers to help build our brand and product strategies
• Support Dell’s digital media influencer council, tracking regional marketing executions, ensure post-campaign reporting and learnings / best practice sharing
• Influence content creation, curation, and calendarization of Dell Consumer Small Business social media across Consumer Small Business to drive best-in-class paid, owned and earned social media and influencer content
• Establish measurement strategies and reporting structure to evaluate impact of social and influencer strategies including ability to work collaboratively internally with multiple teams to forecast, drive, and monitor performance
• Partner with the appropriate Sales and/or cross-functional orgs to plan influencer, social, or partner marketing, and influence integration to PR, Partner Programs, and CRM assisting with business growth activities, fiscally, quarterly, and annually
• Stay current with and assess industry and social media trends, tools, platforms, innovations, and best practices while showcasing the ability/desire to create/find new levers and opportunities to test and learn
• Work with Shopper Insights + Media Agencies to understand platform trends and how to best align with customer behavior and expectations
  

Take the first step towards your dream career

Essential Requirements

Every Dell Technologies team member brings something unique to the table. Here’s what we are looking for with this role:

• 8+ years' of experience in a similar role with digital/social background
• Excellent presentation and communication skills - ability to effectively communicate at all levels of the organization, and across multiple stakeholder teams
• Experience managing influencer marketing programs with relationships across consumer electronics however fashion, entertainment, sports, music, culture, lifestyle will be considered
• Background in eCommerce and Content Strategy
• Solid project management and ability to multitask/run multiple activities concurrently. Effectively handle multiple ad-hoc requests/projects
  

Desirable Requirements

• Strong business and financial acumen
• Experience in driving operational excellence
  

Here’s our story; now tell us yours

Dell Technologies helps organizations and individuals build a brighter digital tomorrow. Our company is made up of more than 150,000 people, located in over 180 locations around the world. We’re proud to be a diverse and inclusive team and have an endless passion for our mission to drive human progress.

What’s most important to us is that you are respected, feel like you can be yourself and have the opportunity to do the best work of your life -- while still having a life. We offer excellent benefits, bonus programs, flexible work arrangements, a variety of career development opportunities, employee resource groups, and much more.

We started with computers, but we didn’t stop there. We are helping customers move into the future with multi-cloud, AI and machine learning through the most innovative technology and services portfolio for the data era. Join us and become a part of what’s next in technology, starting today.

You can also learn more about us by reading our latest Diversity and Inclusion Report and our plan to make the world a better place by 2030 here.

Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Dell encourages applicants of all ages. Read the full Equal Employment Opportunity Policy here.

Job Id: R132296Job Function: Marketing