Director, Influencer Marketing

Join a team that is changing millions of lives.

Transforming smiles, changing lives

 

At Align Technology, we believe a great smile can transform a person’s life, so we create technology that gives people the confidence to take on whatever’s next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Our diverse and collaborative teams are constantly pushing the boundaries of what’s possible.

 

Ready to join us? 

About This Opportunity

The Director of Influencer Marketing is an integral leadership role responsible for all aspect of Invisalign’s US influencer program, reporting into the Sr. Director of US Consumer marketing. This role requires vast knowledge of the Influencer landscape, an understanding of influencer impact and how that directly translates into business growth. This leadership role will build and manage a team focused on influencer identification and engagement, influencer management and optimization, influencer content curation and integration into wholistic consumer marketing initiatives and experiences.

In this role, you will…

• Team leadership, talent development, and growth of a team of influencer marketers
• Drive data-driven influencer program strategy: Leverage internal data, partner insights, current trends, and the competitive landscape to devise strategy, including influencer selection and partnership scope.
• Create strategies to scale influencer relationships and impact, such as Influencer campaign calendar (aligned with company campaign calendar), ambassador program, partners and tools for recruitment, contracting, and management.
• Manage influencer program operations: Facilitate campaign outreach and contract negotiations. Oversee day-to-day duties for influencer program fulfillment including managing influencer communications, ensuring seamless product experience, and more.
• Create mechanisms to continuously monitor influencers and their branded content for legitimacy, fraud detection, demographic alignment, and compliance.
• Scale impact of influencer content: Define, with brand, cross-functional process to facilitate leveraging content across multiple marketing channels.
• Collaborate with analytics to continuously assess and optimize influencer marketing efforts to ensure performance of the channel.
• Collaborate with consumer marketing teams and internal cross functional teams to determine focus for each campaign and ensure messaging, positioning and programming meet our KPI’s
• Be a force of proposal within the brand to go after high-potential opportunities
  

In this role, you’ll need …

• Bachelors degree or equivalent experience
• 10+ years related experience including Strategic Influencer Marketing and Influencer Collaborations
• Comfortable growing and developing a team of influencer marketing managers
• Well-versed and well-connected in the influencer landscape. You know the people, the tools, and the arrangements that make influencer marketing successful.
• On top of the latest trends within social media and influencer marketing. You are familiar with the key platforms and how consumers and influencers put them to use.
• Results oriented. You are most comfortable in work environments which are outcome-oriented and merit-based, and are highly motivated by goal accomplishment.
• Receptive to change. You are flexible, adaptable, innovative, and open in response to competitive pressure and market change.
• Excellent communication, presentation and writing skills, brings a strategic and critical POV on brand presentations and executive briefings
• You enjoy working in a fast-paced environment where responsibilities and projects will change at a moment’s notice; you are a problem solver
  

Sound like a good fit?   

 

Great! Click the "Apply" link to let us know you are interested. Not the right fit? Don’t worry, Align is quickly growing so we are creating more opportunities to expand our Align family. Please consider joining our Talent Network to receive notifications about future jobs or sharing this opportunity with others in your network.    

 

About Align  

  

Align Technology is a publicly traded medical device company that is transforming smiles and changing lives. Our global team of talented employees develop innovative technology, tools and treatment options to help dental professionals worldwide achieve the clinical results they expect. Our digital ecosystem combines the power of technology to create beautiful smiles through the integration of AI and machine learning, digital imaging and visualization, biomechanics and material science to develop the Invisalign system, the most advanced clear aligner system in the world; iTero Intraoral Scanners and OrthoCAD digital services. Did you know? Align is the world’s largest manufacturer of custom 3D-printed materials.   

  

By joining Align, you will be part of a global, fast-growing company in one of the most dynamic industries. Great people, innovative technologies, and meaningful work - these are just some of the things employees say make Align Technology a great place to work.   

  

We respect your privacy. Please review our Applicant Privacy Policies for additional information.  

 

Global Diversity Statement

At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we will continue building a workforce of diverse cultural backgrounds and life experiences and fostering a culture of open-mindedness and compassion for all our employees. We live our company values by promoting healthy people and healthy communities. All with the intent of changing millions of lives, one unique smile at a time.

Equal Opportunity Statement

It is our policy to provide equal employment opportunity in all of our employment practices without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, individuals with disabilities, sexual orientation or gender identity or expression or any other legally protected category. Applicants for positions with Align must be legally authorized to work in the country which they are applying for and verification of employment eligibility will be required as a condition of hire.