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Posted September 10, 2021
California State Lottery

Head of Digital Marketing

California State Lottery
California, USA ⚠ [Archived] No Longer Accepting Applicants

If you are a digital marketing professional looking for an opportunity to drive results and make an impact – join our winning team!

About Us

The California State Lottery is a $7+ billion enterprise headquartered in Sacramento. It is one of the few state agencies that is a revenue generator, not accepting taxpayer dollars from the state’s general fund. Our mission is to provide supplemental funding to California schools while simultaneously supporting local communities. Ninety-five cents of every dollar spent by our players goes back to local communities in the form of contributions to public schools and colleges, prizes and retail compensation. The California Lottery is dedicated to fostering a workplace that supports the growth and development of its employees and recognizes the contribution of each individual. The mix of talented people within our workplace reflects the rich diversity inherent within the State of California. We celebrate the contributions of each individual and are committed to a work environment that is inclusive, collaborative and welcoming. We believe in California For All.

Job Description & Duties

As Head of Digital Marketing (Staff Services Manager-II) you will help to deliver the California Lottery's digital consumer experience and develop short-term and long-term digital strategies to bolster the Lottery brand, player engagement and retention, and ultimately help generate supplemental funding for public education. As a manager in the Engagement & Retention Marketing unit within Marketing, you will lead the team responsible for the Lottery’s website, mobile app, paid and organic social media, influencer marketing, paid search and SEO. Your role balances strategic focus, digital development (in partnership with IT and developers), and tactical campaign activation. Success in this role requires knowledge of the unique benefits each channel brings and skill in the planning, design and timing of engagement across a complex customer journey. The ideal candidate will know how to tap into consumer trends and the social zeitgeist to plan and develop compelling content and editorial calendars. You will be known for identifying areas of opportunity with an eye for scalability and you are passionate about delivering measurable results. As a senior team lead, you will also have a proven track record of managing, coaching and developing diverse teams and future leaders. The Engagement & Retention Marketing team collaborates closely with other Marketing units, including the player loyalty program, email marketing, brand strategy, retail marketing, promotions, experiential marketing and events, and product development to build integrated marketing campaigns that support the full range of Lottery products, player experience, and the Lottery's mission.

Qualifications

The ideal candidate will have:

  • Broad understanding and proven experience in digital marketing, content marketing, digital development, digital user experience, social media marketing, and a highly curious, data-driven mindset
  • Demonstrated ability to initiate and launch digital, mobile and social media marketing programs and work collaboratively across marketing to build integrated marketing campaigns and initiatives
  • Thrive in a fast-paced environment with aggressive timelines
  • Passionate about delivering great results through testing and optimization
  • Experience working successfully in a matrix environment and collaborating with multiple internal partners, third party developers, marketing agencies, and vendors
  • Proven track record of leading, managing, and developing a team of digital marketers, building a supportive and respectful team culture, and implementing processes to optimize the team's strategic planning, workflow management and the successful delivery of marketing campaigns and digital experiences
  • A desire to bring your talent and experience to our purpose-driven culture, an interest in public service, and a passion for the Lottery's mission to generate supplemental funding for public education in California

Full job description is available on the CalCareers website (link below). To be considered for this position, you must apply via the application process on CalCareers.ca.gov

Benefits

  • 22.5 days of paid time off, 2 personal development days, and 1 personal holiday per year
  • Retirement Benefits (CalPERS Pension)
  • Health, dental, and vision insurance
  • Temporarily remote
  • LEED Gold Certified building with on-site gym, security, restaurants, and free parking

How to Apply

YOU MUST APPLY ON CALCAREERS.CA.GOV TO BE CONSIDERED FOR THIS POSITION.

To view the job posting and apply, please use the link below:

https://www.calcareers.ca.gov/... deadline: September 17, 2021