Director of Performance Media

Director of Performance Media

Philadelphia Area (Currently Remote)

We have an incredible opportunity to join a fast-growing and ambitious startup in the petcare industry! We are currently seeking a Director to update our vision for paid media and drive campaigns to acquire new customers, increase retention and build community among our rapidly increasing # of locations across the eastern United States.

Our current channel focus is paid search, paid social, streaming audio & video. Campaigns evolve from building awareness in new locations to heavier lower-funnel activities as they become established in their communities.

Your Day to Day

• Plan and execute paid media campaigns in search, affiliate, social, streaming, etc. in collaboration with key stakeholders.
• Bring data-driven approach, defining and delivering core KPIs through robust insight and measurement platforms.
• Contribute to/ drive strategy which effectively balances the scale of our collective media investment, with local & community focus to build each respective locations’ customer/ community foundation.
• Apply test and learn structure to ensure budgets and campaigns are continuously improving & evolving.
• Partner with CMO and marketing team leads (website, CRM, social) to maintain full funnel view of customer experience and leverage data & customer insight to drive improvement.
• Collaborate with various departments beyond center-level including Operations, Business Development, Client Experience, and Finance.

Meet Heart + Paw!

Heart + Paw is a rapidly growing, integrated pet care company that is set to reimagine petcare! In 2020, our revenues grew over 14x despite the global pandemic. Bringing together a beautiful physical space and digital experience designed for pets, pet parents, and the care team, our centers serve the modern pet parenthood! Heart + Paw offers veterinary care, grooming, day care, retail, and other complementary services at its centers. Thoughtfully designed, digitally enabled, and powered by the best and the brightest, Heart + Paw is a destination – for pets, pet parents, and our team.

About You

• We are looking for an amazing individual who is passionate about building a brand and loves animals (pet ownership not required)!
• College degree from an accredited 4-year university or college, or equivalent combination of education and experience.
• 7+ years professional experience in a data-oriented performance media role in a fast-paced, high-growth startup environment
• Highly proficient in performance marketing strategy (must have at least 5 years prior experience in a role that led digital performance strategy)
• Deep expertise and hands-on experience planning, launching, and optimizing channels including, but not limited to: paid social, paid search, video, SEO and content, affiliate, email, and SMS.
• Demonstrated experience scaling performance marketing initiatives, driving meaningful traffic with high conversions rates and sales growth.
• Highly proficient in data analytics and implementation of measurement solutions (e.g, Google Analytics).
• Experience with A/B and multivariate experiments.
• Experience with affiliate marketing and influencer marketing.
• Familiarity with referral, loyalty, influencer, direct mail, podcast, radio, etc.
• Expertise in negotiating and executing contracts with a broad range of partners
• Proven track record of managing and delivering multiple, time-sensitive projects on time and under budget.
• Proficient in Microsoft Excel, Word, and PowerPoint, which are necessary in the creation of visually engaging reports and presentations for senior management, key stakeholders, and external partners.

Position Type/ Expected Hours of Work

This a full-time exempt position. The hours of work are Monday through Friday 9am to 5pm. We are currently working remotely. This position does require a valid driver’s license.

Heart + Paw is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

We strongly encourage people from underrepresented groups to apply.