Account Supervisor (Cultural Connections and Influence)

Exponent is an award-winning creative public relations boutique agency. We are a collaborative team of culturally-connected force multipliers who make an exponential impact on brands and their communities through creativity and innovation. As the speed of technology, media and culture redefines our landscape, we deliver the ingenuity of earned engagement, influence and reputation for forward-focused brands across industries and categories. We welcome applicants who seek meaningful careers that never stop evolving and who share our values of passion, partnership, integrity and courage.

Account Supervisor (Cultural Connections and Influence)

We are currently seeking a passionate public relations professional who is digitally savvy, culturally aware and understands influencer marketing. This is a multi-client role, responsible for executing day-to-day influencer marketing programs, brand storytelling, cultural insights and analytics across industries. Ideal candidates have an understanding of the evolving influencer marketing and social media landscape with a proven track record of developing and executing multiplatform earned, owned and paid social media programs.

Responsibilities:

• Oversee influencer campaigns from start to finish, including ideating, budgeting, negotiating rates and contracts, reviewing content, and more. Influencer campaigns will range from ongoing relationship-based programs to limited, one-time executions
• Foster positive relationships with influencers and partners across consumer and lifestyle categories for a range of B2C and B2B clients, including developing and nurturing partnerships
• Develop creative ideas and innovative solutions to address client objectives based on cultural and audience insights that can deliver highly-effective and measurable outcomes
• Act as a thought leader, helping clients understand and capitalize on opportunities to build relationships, strengthen loyalty and drive trial through strategic influencer partnerships and social media executions
• Deliver exceptional client service, including the ability to nurture relationships and talk and present to senior level clients
• Contribute to the development and refinement of Exponent influencer best practices and technologies, including the vetting processes and influencer search/management tools”
• Stay abreast of FTC guidelines and maintain compliance of programs

Required Skills:

• Self-starter, inquisitive, confident, resourceful, creative-thinker who can connect dots and identify opportunities
• Ability to participate in the new business process, creative concepting and the Exponent strategic influencer process
• Thrives in a collaborative, fast-paced environment
• Excellent organizational skills and attention to detail
• The ability to think strategically and execute tactically
• Understanding of campaign metrics and reporting; able to understand what metrics will gauge success, how to work with the integrated team to optimize performance on client channels, and how to shift if needed mid-campaign based on results.
• Ability to persuade and sell ideas and recommendations to colleagues/clients
• Excellent written and oral communications skills

Qualifications:

• Bachelor’s degree or equivalent industry experience
• Four or more years of agency or relevant experience managing online influencer/brand ambassador programs, from start to finish
• Knowledge of pop culture, demonstrable engagement with popular culture and understanding of the influencer landscape
• Ability to travel as needed

We are an Equal Opportunity Employer.