VP, Earned Media

Job Description

160over90 is seeking a Vice President of Media Relations to bring top brands closer to the culture through winning strategies, effective storytelling and executing our client’s work through media relations results.

Here’s The Person That Fits This Role

• You see yourself as a media relations generalist and have a passion for sports and entertainment with experience and contacts within those verticals
• You see the value in growing and strengthening your media contacts by working across a wide portfolio of brands
• You understand how to leverage top talent across your late night, morning shows and national show contacts in support of our brand campaigns
• You have experience in elevating leading executives as thought leaders through busines s media, which can in clud e industry commentary, f eatures , podcasts and b roadcast
• Your personal passions fuel your career ambitions to bring brands closer to culture
• Your storytelling abilities will help our account teams pinpoint the types of stories that will resonate best with media
• You enjoy mentoring staff to reach their potential in achieving media relations success
• Your nimbleness can enable you to participate in a n ew business meeting by day and handle a client’s red carpet event at night!
  

160over90 is a n elite g roup of communications, public relations, and marketing professionals responsible for creating innovative strategies and campaigns for influential consumer, technology, and lifestyle brands. You will have the opportunity to influence the strategic direction of 160over90 y by securing new clients and we also want you to bring creativity and thoughtful leadership to the table.

Responsibilities

• Develop and lead media relations strategies and work with other 160over90 groups as appropriate to pull earned media success into integrated campaigns
• Work with PR Senior Leadership Team to ensure the highest quality media relations practices are built into our work
• Nurtur e relationships at the highest level of media
• Provid e insightful communications counsel to clients with an emphasis on consumer brands that aim to gain relevance by getting closer to culture
• Elevate clients’ top executives into thought leaders by advising clients and account leaders on opportunities to place executives onto speaking panels, op-eds, feature stories and other executive visibility
• Contribute to business development success by speaking with authority on media relations trends and insights on occasional c lient prospect calls
• Remain engaged and attuned to media opport unities across a variety of verticals , including educating clients on current trends
• Play a leadership role i n a Media Relations Specialty Group , inclusive of an amazing team of elite of elite directors, managers, account executive and coordinators; feed into an engaging environment of dynamic personal growth and learning
  

Requirements

• Great understanding of public relations and brand marketing
• 12 + years' experience in consumer PR within division, agency or flagship account
• Bachelor’s degree (communications, public relations, marketing or related degree preferred)
• Media r elations leadership experience for global lifestyle br ands (agency or in-house)
• Has led earned media efforts around cultural-led initiatives for big activations ( sports sponsors hips , music festiv als, product launch events, red carpet events)
• Sports experience preferred; working with the major talent, properties and leagues
• A bility to manage multiple projects when called upon , in addition to advising/executing across the entire client portfolio
• Passion for developing junior talent and mentorship
• Comfortable leading cross-office business across verticals and geography
  

About 160over90

160over90 is a full-service marketing agency that is integrated within the Endeavor network , which includes entertainment agency WME; sports, fashion, events and media company IM G; premie r mixed martial arts organization UFC , and other entertainment properties. This gives our team unparalleled access to the people and events creating culture, from influencers to top-tier talent.

The PR and communications team i s more than 100 people globally. We specialize in communications strategy, public relations, media relations, influencer marketing, and social media—both as standalone client services and as drivers of integrated 160over90 campaigns. We work differently because we’re fully integrated with other best-in - class creative, experiential, advertising, cultural strate gy , and research experts, allowing us to create programs that will resonate to create engagement, headlines and cultural moments for our clients.

160over90 is the rarest of companies that can stake true claim to understanding what people can’t ignore. We do this through the closest possible ties to culture through the Endeavor network a long wit h industry-best data and insights tools in order to advance our client’s stories .

Engagement through s torytelling is the differentiator of what it means to be human and our company is connected t o and made up of the world’s greatest storytellers. This goes deeper than connectivity and our company culture – it is our very origin and essence.

Endeavor is an equal opportunity employer committed to a diverse and inclusive work environment.