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Posted September 14, 2021
Power Digital Marketing

PR Specialist, Beauty (Assistant Account Executive, NYC-only)

Power Digital Marketing
New York City, NY, USA Remote ⚠ [Archived] No Longer Accepting Applicants

About the Company:

Power Digital is a leading, data-driven marketing company that is nationally recognized for its ability to combine the best of art and science. As a full-service firm, the company offers best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Amazon Marketing, Creative, and Web Development. Power Digital is hyper-focused on helping brands scale revenue and increase profits by using data and analytics to guide strategy, ultimately driving irrefutable value for clients.

Unique to Power Digital is their proprietary, machine-learning platform SPRnova™ that can analyze any business’s growth opportunities with a corresponding roadmap of how to execute and track progress across every marketing channel. Leveraging their team of the nation’s leading consumer strategists, creatives and data scientists, Power Digital provides scalable and tangible marketing solutions for each stage of the funnel and for every milestone of the consumer journey.

*This is a remote opportunity open to anyone legally eligible to work in the U.S.

About the role:

The Public Relations Specialist is responsible for supporting PR and Influencer production for client roster. This position is responsible for creating pitching materials and reporting in order to maintain account sentiment and performance. This person also supports creative campaign ideation and compelling media pitches in an effort to build, maintain and grow a client’s reputation, credibility and brand awareness. This includes increasing clients overall media presence through securing authoritative media placements and influencer partnerships.

Responsibilities:

  • Drafting written materials such as bios, fact sheets, award submissions, agendas, and various client communications
  • Monitoring press coverage for clients and competitors, and updating client-facing reports as needed
  • Creating and updating media and influencer lists
  • Finds and flags stories, while monitoring media and asks/suggests opportunities to client teams
  • Pitching media and influencers
  • Coordinating sample sends, gifting, and mailers to media, influencers, and celebrities
  • Providing administrative support to teams, inclusive of coordinating schedules, booking travel, assisting with special projects and events, organizing the drive, etc.
  • Training and managing interns
  • Maintains accurate Hourstack and Asana on a daily basis
  • Contributes regularly to creative brainstorms
  • Closes the loop on assignments and notify team members when action items are complete
  • Maintains positive client relationships which contribute to the overall revenue growth of the company
  • Builds a network of media contacts in both short and long-lead publications, as well as digital media and key influencers

Most Important Things

  1. MIT: PR Client Performance & Sentiment
  2. KPI: Account sentiment and performance for PR and Influencer accounts, based on pre-launch forecasted metrics
  3. KPI: Identify and craft creative pitch angles and messaging crafting on all account teams
  4. KPI: Research industry news, trends, disruptive ideas and successful PR and influencer strategies, as they relate to our clients and their target demographics
  5. MIT: Supporting Account Teams and Being an All-In Team Player
  6. KPI: Consistent follow-through and accountability on account teams; team members can rely on you to take initiative and close the loop where needed
  7. KPI: Weekly HARO and Award Submissions
  8. MIT: Serves as first-line of “defense” in vetting these opportunities, providing a recommendation to your seniors on the team
  9. MIT: Agency Support
  10. KPI: Displays the ability to communicate effectively and remain calm and courteous under pressure, alerts team members in advance if a deadline may be at risk

Benefits & Perks:

  • Robust Medical, Dental, Vision insurance plans with significant employer contribution towards employee monthly premium
  • Employer sponsored life insurance, short- and long-term disability coverage
  • 401k plan with up to 4% employer match after 6 months of service
  • Unlimited PTO
  • Employee assistance program
  • Monthly & quarterly team bonding activities
  • Commission and bonus opportunities each month/quarter
  • Flexible Return to Work options post-pandemic