Marketing Director
POSITION SUMMARY
The Tanteo Spirits Company is looking for an ambitious Marketing Director to effectively distribute the Tanteo brand story and build deep connections with Tanteo’s Target consumers. The Marketing Directors’ primary responsibility will be to execute digital and field marketing activations, with a focus on Google Adwords, Facebook Ads, on-premise events, off-premise samplings, and trade shows. Daily management activities include but are not limited to: managing our Google Adwords and Facebook Ads Manager platforms, Overseeing our e-commerce platform, Developing trade events from ideation to execution, managing off-premise sampling programs, managing influencer marketing campaigns, and coordinating with our PR agency to maximize distribution. This position will work closely with our VP of content and will report directly to the CEO.
REQUIREMENTS FOR CONSIDERATION
- 5-7 years of B2C field marketing experience in beverage alcohol or other luxury goods space
- 4-year bachelor’s degree
- Ability to manage and track budgets
- Demonstrated computer, communication, and presentation skills
- Familiar with digital ad buying and effectively tracking ROAS
- Familiar with PR and its part in distributing brand stories
- Entrepreneurial spirit to jump into things you don’t fully understand (like Digital ads and PR
CORE COMPETENCIES
- Ability to work independently, set priorities, and manage time effectively
- Passionate about the Tanteo brand
- Ability to translate strategy into action and make things happen
- Team player who leads by example
