Senior Social Media Marketing Manager, Linksys

Job Summary (General Responsibilities)

Playa Vista Job Description:

As a Social Media Marketing Manager, you will be responsible for creating and managing paid and unpaid social media campaigns that primarily increase brand awareness, followers, and consumer engagement, and drive in-store and digital store sales for the Linksys brand. This person is happily committed to inspiring, educating and growing the community of brand advocates across all social platforms (Instagram, Facebook, Twitter, LinkedIn, etc.). An experienced strategist, creative writer, and result-driven metrics lover who is extremely passionate and proactive about growing the brand across all social channels.

Success in this role requires skills in creative strategy and management, and a true love for pushing the limits on leveraging social influencers, platforms, campaigns and communities to aggressively grow the community and social following on all major social profiles.

Specific Responsibilities Include

• Designs and implements a social media B2C and B2B strategy aligned with brand identity, target demographics and goals.
• Defines/implements growth strategies that build the fan base across all channels; this includes researching industry and competitors, SWOT analysis, creating/implementing an SEO strategy.
• Defines social voice and write creative/engaging social copy that inspires and influences desired consumer responses.
• Works with the larger marketing team and agency partners to create social promotion campaigns, paid-advertising, events and product promotions/launches that are implemented on select social platforms.
• Writes compelling social headlines and copy for posts, ads, images, and campaigns; conceptualize and create eye-catching images that uniquely promote the brand and products.
• Tracks and reports to senior management on social media KPIs, conversions and ROI objectives as they relate to company growth goals; compare against competing brands.
• Selects the optimal social media apps, tools, and platforms to streamline, post and grow social content.
• Leads and grows Influencer Marketing program; continually identifying strategic influencers and co-branding opportunities.
• Weekly analyzes metrics and adjusts strategies as needed; prepares social media reports on a daily/weekly basis and effectively present to Senior Management.
• Fulfill responsibilities under ISO 9001 and 14001; understand and fully support IS0 system.
• Comply with Health and Safety requirements of Belkin/Linksys.
• Maintain a safe and clean work environment.
• Understand and follow company rules and regulations.
• Perform all other duties as assigned and required.
  

Education And Experience Requirements

• 5+ years of social media experience, preferably working in technology/ consumer electronics
• Familiar with web analytics and social metrics
• Proven track record of growing social profiles/channels for a company (not a personal social channel)
• Demonstrated leadership building/managing people or teams
• Excellent creative and social writing skills; able to capture brand voice in a succinct, compelling and engaging way
• Experience with different systems of advertising campaigns and paid product promotions on different social media platforms (Google AdWords, FB/Instagram Ads, Post Boosts, etc.)
• Blogging, HTML and site development experience (WordPress strongly preferred)
• Good eye for design; ability to source/edit/create iconic images; experience with Adobe Creative Suite
• Familiar with ROI analysis, conversions, standard social media KPIs, SEO and content marketing strategies
• Ability to ‘manage up’, proactively manage multiple priorities and projects
• B.A. degree in Marketing, Communications, Journalism or related field

What you’re getting into

We’ve got big collaborative spaces for your big ideas, so bring an open mind and leave your suit in the closet. We all are committed to creating unique and rewarding consumer experiences. Everyone is interested in succeeding – for the team, for themselves and for the business. Cross-functionally and across the company, everyone has common goals and aspires to be their best.

You will learn something new or at least look at things differently every day. There are so many smart and creative people around that you’ll be motivated to pursue the ideal.

Team spirit is infectious. Belkin is an extremely open workplace, where communication is essential. Not every idea will be accepted, but you’ll be asked for your point of view. Innovation thrives on multiple and varied levels. At Belkin we challenge conventional wisdom and refuse to accept that something cannot be done.

We are committed to diversity. Belkin is an Equal Opportunity and Affirmative Action Employer M/F/D/V. We maintain a drug-free workplace.

All candidates applying for a job in the EMEA region, please review the Applicant Privacy notice HERE

Location: Playa Vista, California

Posted Today Full time 10009919

At Belkin International, people come first. Without question, the single greatest contributing factor to our nearly 30 years of success is our talented and ambitious staff. We’ve found that by creating an inspirational, supportive and enriching environment, we thrive.

Around here, it’s not about fancy titles, strong political positioning skills, or a healthy list of names to drop. It’s about results. We know what needs to be achieved, and we work together to get the job done. Each of us uses our individual knowledge, creativity and resources to come up with fresh ideas and new concepts we can truly own. With that independence comes a high degree of responsibility and accountability, but we always rise to the occasion.

We’re loyal to our coworkers, to our brands, and to the company. We lead by example to motivate those around us. We all share a passion for winning and are committed to building upon our success. We’re focused on the future and excited to show the world that the best is yet to come.