Influencer Marketing Manager

RESPONSIBILITIES

• Strategizing, planning, and executing creator marketing initiatives at scale on our core social channels — Instagram, YouTube, TikTok, Twitch, and more
• Identify, recruit and activate influencers, including managing contract negotiations
• Prospect, execute, and manage influencer partnerships
• Build reporting and generate insights on the impact creator marketing activities and branded content, provide a POV on the most effective ways to measure the channel
• Stay on the cutting-edge of trends across social, especially TikTok and Instagram
• Contribute to team brainstorms and campaign ideation
• Responsive to the unpredictable 24/7 nature of campaign execution

JOB REQUIREMENTS

• 3-5 years of experience managing influencers for marketing campaigns
• Knowledge and understanding of social media platforms and their respective best practices and emerging trends (Facebook, YouTube, SnapChat, Pinterest, Instagram, etc.)
• A passion for social media and Internet culture, and a deep understanding of the influencer landscape
• Experience integrating partnerships (esports,, tech, gaming), talent (influencers), & social media marketing into broader marketing plans/campaigns/events to drive higher reach and engagement.
• Passion for delighting clients and going above & beyond
• Keen eye for detail with the foresight to think about the bigger picture
• Ability to multitask and work in an extremely fast-paced environment and industry