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Posted September 14, 2021
Power Digital Marketing

Director of CRM & Email Marketing

Power Digital Marketing
United States ⚠ [Archived] No Longer Accepting Applicants

About the Company:

Power Digital is a leading, data-driven marketing company that is nationally recognized for its ability to combine the best of art and science. As a full-service firm, the company offers best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Amazon Marketing, Creative, and Web Development. Power Digital is hyper-focused on helping brands scale revenue and increase profits by using data and analytics to guide strategy, ultimately driving irrefutable value for clients.

Unique to Power Digital is their proprietary, machine-learning platform SPRnova™ that can analyze any business’s growth opportunities with a corresponding roadmap of how to execute and track progress across every marketing channel. Leveraging their team of the nation’s leading consumer strategists, creatives and data scientists, Power Digital provides scalable and tangible marketing solutions for each stage of the funnel and for every milestone of the consumer journey.

*This is a remote opportunity open to anyone legally eligible to work in the U.S.

About the role:

The Director of CRM & Email Marketing is responsible for the performance and development of the Email Team as it relates to departmental revenue and profit margins, overall strategy & product offering, client and team success, and internal processes and operations.

Responsibilities:

Financial Health & Growth of Email Department

  • Overseeing Budgets:
  • Outsourced Costs for writers, VAs, coding
  • Part-time resource monthly cost
  • Managing Resources Against Financial Goals & Budgets:
  • Identifying when new resources are needed and what type of resources are needed
  • Finding solutions for maximizing current resources and efficiencies
  • Managing Pipeline:
  • Weekly tracking against department revenue and profitability goals
  • P&L targets and actuals for Email Department
  • Tracking Revenue per Employee
  • New Business:
  • Keep close pulse on new business opportunities to monitor pipeline
  • Regularly participate in new business audits and pitches

Health & Growth of the Email Service Offering

  • Overall Health of Email Product
  • Ensuring quality and standards are met across all deliverables
  • Email Strategy Growth
  • Improving, bolstering, and optimizing current strategies
  • Adding and iterating on new strategies
  • Forming and overseeing strategic partnerships with platform partners to ensure product / service is relevant and innovative
  • Client Churn & Service Expansion
  • Identifying service expansion opportunities for non-email clients or existing email clients
  • Keeping a close pulse on client sentiment to reduce churn
  • Forecasting Obstacles & Threats
  • Creating tackle plan in advance

Email Team Health & Growth

  • Assessing current team members and mapping out roadmap
  • Strengths and areas of opportunity per person
  • Developing roadmaps for individual team members based on current state and assessment (personal, professional, financial)
  • Measuring against roadmap progress (KPIs and pacing)
  • Weekly Check Ins & Monthly 1:1s
  • 15Five Monitoring
  • DAPs
  • Training & Onboarding
  • Executing regular trainings to up-level skillset
  • Identifying knowledge / skill set gaps
  • Onboarding employees into processes, strategies, and tools

Recruiting Current & Future Needs

  • Handling Interview Process (Keeping a full bench at all times, reaching out to new candidates, holding initial phone screens, coordinating follow-up interviews, putting together offer letters, negotiating)
  • Putting together role profile needs and making business case for hire
  • Onboarding

Management of Email Team Members

  • Providing regular feedback and redirecting when needed to ensure job descriptions are fulfilled
  • Making yourself available at any time to discuss problems, questions, etc.
  • Stepping in when there is a problem and taking heat from clients and using as coaching opportunity
  • Helping team members manage their workflows, prioritize tasks, and work more efficiently

Benefits & Perks:

  • Robust Medical, Dental, Vision insurance plans with significant employer contribution towards employee monthly premium
  • Employer sponsored life insurance, short- and long-term disability coverage
  • 401k plan with up to 4% employer match after 6 months of service
  • Unlimited PTO
  • Employee assistance program
  • Monthly & quarterly team bonding activities
  • Commission and bonus opportunities each month/quarter
  • Flexible Return to Work options post-pandemic