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Posted September 14, 2021
Laundry Service

Director, Paid Media (Sports/Entertainment)

Laundry Service
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

Laundry Service is a full-service marketing agency helping brands create meaningful roles in culture, with an emphasis on lifestyle, sports, music, tech and entertainment. The agency handles strategy, creative, production, influencer management and media buying in-house, with a focus on social and digital media. Laundry Service has been named to AdAge’s A-List four times, and recognized as one of FastCo’s most innovative companies. Laundry Service also operates Cycle, a sister company focused on influencer marketing and premium branded content. Laundry Service is part of Wasserman, a global brand marketing and talent management agency. Learn more at www.247laundryservice.com and at www.TeamWass.com.

Laund... Service seeks a Director of Media to lead paid media efforts across social and search on one of our top clients. If you’re a client-facing data wonk who has a solid background in media strategy plus leadership abilities in spades, we want to hear from you.

Responsibilities

  • Oversee the planning, execution and reporting of paid social and search campaigns with objectives of driving awareness, mass reach, and engagement
  • Collaborate with the Group Director/VP of Media to develop and implement processes to make the department more efficient
  • Partner with account teams and client to ensure media plans are aligned with the larger business strategy and content requirements
  • Manage the media strategists and ads managers day-to-day with accounts across the agency
  • Being a mentor and guiding direct reports on their career growth

Requirements

  • 7+ years’ experience of media planning, buying and measurement experience across paid social and search channels including Facebook, Instagram, Twitter, YouTube, Snapchat, TikTok and Google. Hands-on experience across platforms is a plus.
  • Experience using budget planning and estimation tools for budget allocations and leveraging research/platform insights tools to build audience segments
  • Measurement expertise including brand lift studies, both on-platform and 3rd party (Nielsen, Samba, etc.)
  • 3+ years of experience managing a team of direct reports
  • Ability to work autonomously, identifying and solving problems that arise on accounts and within the agency as it relates to media strategy
  • The ability to translate metrics into insights into action and ensure all reporting are meeting business needs
  • Experience using media to solve brand/business challenges
  • Experience investigating consumer behavior/attitudes on social/digital channels
  • A demonstrated passion for and understanding of social media
  • Commitment to excellence — working non-standard hours when necessary (1-3 hours of weekend work), anticipating issues and communicating with diplomacy, identifying emerging platforms and trends to drive innovation
  • Innate curiosity and entrepreneurial spirit

Benefits

Competitive salary, unlimited PTO, 401(k) and much more!