Associate Manager, Brand Partnerships & Influencer Relations - Fabletics

Job Description

As Associate Manager, Brand Partnerships & Influencer Relations, you will work with the Director, Brand Partnerships to support the brand ambassador and influencer programs for Fabletics. You will help to ensure that all influencer partnerships are executed smoothly and efficiently. You’re organized, detail oriented and an excellent communicator with strong experience executing influencer campaigns. An ideal candidate would be passionate about health & wellness, the athleticwear industry, and influencer marketing and social media trends.

Responsibilities & Duties

• Develop and implement creative strategies and tactics to get content produced that drives traffic and results, Understanding the 360 consumer experience and brand strategy to align the influencer strategy and owning the results of our influencer efforts.
• Identify and build win-win, strategic relationships with social influencers, brand partners; both paid and earned activity.
• Manage the execution of higher-level brand ambassador and influencer marketing deals, both directly with influencers and via agencies/management companies, from start to finish.
• Work with internal legal department and talent to negotiate and finalize talent contracts, with knowledge of influencer contract nuances and prioritizing brand and program needs.
• Execute on brand integrations and ad-hoc program activations including events.
• Identify and evaluate potential partners based on a number of factors, including engagement and expected click and sales performance.
• Stay very organized to ensure that all partnerships are executed correctly and as seamlessly as possible and help make being in our ambassador/influencer program an excellent experience for everyone we work with.
• Compile detailed campaign recaps communicating the ROI of influencer campaigns.
• Championing and educating the business on the impact of Influencer marketing as a marketing channel, including keeping a pulse on the industry’s innovations and best and class examples to further optimize and evolve our program.
• Effectively manage 2 junior team members and foster a healthy team environment.
  

Qualifications

• Bachelor’s degree with an emphasis in communications, business, marketing, or public relations preferred.
• 4-5+ years related functional or technical experience in influencer management across fashion/beauty/wellness sector with a balance of creative, strategic and executional strengths.
• 2+ year’s experience in leading two or more direct reports.
• Comfortable leading the process of creative ideation and execution the detail of campaigns across social, digital and PR platforms.
• Your core competence will be in understanding the ever-shifting online and social media landscape – and knowing where best to place Fabletics activities within it.
• Responsible for individual goals and accountable for people or project team’s results.
• Capable project management skills to identify and execute success criteria to achieve key initiatives.
• Excellent Communication Skills.
• Strong skills with Microsoft office tools.
  

TechStyle is an equal opportunity employer. We recruit, employ, compensate, develop, and promote regardless of race, national origin, religion, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, and other protected status as required by applicable. At TechStyle, we champion a vibrant workplace culture that thrives on diversity law and do not tolerate discrimination or harassment. We are one team from many backgrounds, innovating through diversity of individuals, who are driven by passion for creating an inclusive space for all. TechStyle will continue to champion a workplace culture that prizes diversity and inclusivity.

We encourage you to apply regardless of meeting all qualifications and/or requirements.