The Brooklyn Brothers
Welcome to Brooklyn: the Earned 1st Ad Agency and global network built for the modern world. We call it Earned 1st, but to put it simply, it’s advertising that’s so good, it doesn’t feel like advertising. We turn brand purpose into action and create ideas that matter, to ‘Rise Above the Noise’ of culture, rise above category conventions and rise above the constraints of ‘traditional’ advertising.
We’re a close-knit team of creatives, planners, business managers and makers who combine the rigor of marketing science with the relevance of earned media to develop and distribute ideas that help brands build long-term value – earning our way into peoples’ lives and communities.
We work with some of the most enterprising and influential brands in the world, including LEGO, Adobe, Pepsi, lululemon, Bumble, Financial Times, WaterWipes, MINI, Jaguar Land Rover and Southern Comfort.
We’re looking for a Junior Strategist with one to three years of experience and plenty of ambition to join our growing team. If this sound like you, let’s talk!
1. You’re a constant observer of people – You love thinking about consumer behavior even though you may hate the word “consumer.”
2. You’re fascinated by brands and the role they play in society and culture – You’re curious about what makes brands salient, how their purpose and expectations are evolving, and the social forces that are influencing them every day.
3. You’re social at heart – You have a deep understanding of technology related to social platforms and content, you’re not afraid of data, and you have both eyes on the future. You keep up with the latest trends and cultural shifts, but you want to know why they matter.
4. You’re a storyteller – You recognize that storytelling is a vital part of strategy, and you strive to tell great stories that solve problems and/or spark inspiration.
5. You’re not defined by one thing – You may have interests or developing specialties, but you’re eager to learn new skills and take on new challenges.
6. You love this stuff – You feed off the energy and ideas of other people, and you’re excited by the prospect of working in an environment that demands collaboration and passion.
We’re always learning and evolving our expertise, but here are some of the skills we’re looking for.
1. Strategy – A track record of using a variety of inputs to develop insight-driven strategies.
2. Brief Writing – The ability to write concise and inspiring briefs.
3. Presentation Skills – Experience developing decks that are well-researched, clearly-written, and tell an engaging story with an informed POV.
4. Social-led – Comfortable with social strategies and content, influencer marketing, understanding best practices as well as nascent trends, analytics and listening tools, and the ability to put social thinking at the heart of big ideas.
5. Self-starter – The confidence to own a project from beginning-to-end. Even if it means making a few mistakes along the way.
6. Kindness – Because we spend too much time with each other, on screens or in-person, not to be nice.
Golin is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.
