Senior Performance Marketing Analyst

About the Role:

This role is geared around sales enablement. The sales team will utilize audits that the Senior Performance Marketing Analyst originates as pitch collateral to win new business. The Senior Performance Marketing Analyst role is critical to the success of Power Digital's sales organization, and is a unique opportunity to branch out of traditional account management.

About the Company:

Power Digital is a leading, data-driven marketing company that is nationally recognized for its ability to combine the best of art and science. As a full-service firm, the company offers best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Amazon Marketing, Creative, and Web Development. Power Digital is hyper-focused on helping brands scale revenue and increase profits by using data and analytics to guide strategy, ultimately driving irrefutable value for clients.

Unique to Power Digital is their proprietary, machine-learning platform SPRnova™ that can analyze any business’s growth opportunities with a corresponding roadmap of how to execute and track progress across every marketing channel. Leveraging their team of the nation’s leading consumer strategists, creatives and data scientists, Power Digital provides scalable and tangible marketing solutions for each stage of the funnel and for every milestone of the consumer journey.

*This is a remote opportunity open to anyone legally eligible to work in the U.S.

About the role:

Responsibilities

• Conducting performance analyses on our prospective clients' ads accounts (mostly Google Ads and Facebook Business Manager)
• Developing performance marketing strategies for prospective clients
• Developing performance forecasts that accurately represent realistic growth targets for prospective clients.
• Effectively coordinating a team of supporting jr. auditors
• Be a subject Matter Expert on Power Digital’s proprietary customer intelligence platform, DataQ, and how to unlock its capabilities and utilize in our audits

Requirements

• 3+ years of Google Ads account management experience including proficiency in Paid Search, Shopping, YouTube and Display
• 2+ years of Facebook Business Manager experience
• 1+ years experience auditing existing Google Ads and Facebook Ads accounts
• 1+ years experience creating paid media forecasts for clients
• Proficiency in Google Slides, Google Sheets, and Excel
• 2+ years working in an agency environment preferred
• Experience managing any or all of the following platforms preferred: Pinterest, TikTok, Microsoft Ads, various programmatic advertising platforms
• Experience managing Connected TV campaigns preferred
• Experience using Asana, HourStack, 15Five, and Slack a plus

Benefits & Perks:

• Robust Medical, Dental, Vision insurance plans with significant employer contribution towards employee monthly premium
• Employer sponsored life insurance, short- and long-term disability coverage
• 401k plan with up to 4% employer match after 6 months of service
• Unlimited PTO
• Employee assistance program
• Monthly & quarterly team bonding activities
• Commission and bonus opportunities each month/quarter
• Flexible Return to Work options post-pandemic