Community Engagement and Social Media Lead

Vogue International, a Johnson & Johnson Company, is recruiting for a Community Engagement and Social Media Lead.

Vogue International, a Johnson & Johnson Company, is an innovative consumer products business that distributes cutting-edge hair care products to large retail chains around the world. These brands represent an innovative hair care business which is new to our Consumer Family of Companies and focused on the marketing, development and distribution of salon-influenced and nature-inspired hair care and other personal care products. With several strong brands among its portfolio, including OGX® and MAUI MOISTURE®, the Vogue business is the cornerstone of Johnson & Johnson Consumer’s hair care operations. Vogue International products are sold in the U.S. and in 38 countries.

The Community and Engagement Leader (CEL) is responsible for defining, activating, and overseeing best-in-class, business-driving, consumer experiences in social media and traditional engagement channels for North America. Partnering with Brand teams, agencies, and the Consumer Care Center (CCC), the CEL applies subject-matter-expertise in social media marketing and leverages compelling consumer insights to shape the development of consumer engagement strategy including channel selection, influencers, partnerships, PR, and content. Through oversight of Consumer Care Center (CCC) teams, and direct engagement in community management activities, the CEL ensures strong and consistent projection of Brand image, voice, and persona across all consumer-facing channels (digital and traditional).

Key Responsibilities

• Leads strategy development and execution of owned channels, including website, organic social media, social commerce and shopper activations including content creation, copywriting, approval, content calendar scheduling, programming, publication, monitoring, and moderation
• Defines role of channels, new channel identification and test & learns to expand social engagement specific to each brand’s target consumer
• Provide strategic input on paid and organic social media across all brands, including social commerce integrations and advancements in digital shelf content and UGC feeds and shopper marketing activations
• In partnership with Earned Media Manager, incorporates and amplifies influencer and PR partnerships through organic social and social commerce to drive engagement and conversion
• Establishes Brand-specific community management standards and performance goals
• Works with brand strategy and agency partners to revise social media playbooks and community guidelines.
• In partnership with CCC leaders, ensures front-line Social Media Specialists are coached to maximize performance and ensure Brand image, voice, and persona are projected effectively and consistently
• Through monitoring and frequent direct engagement on social media channels, maintains a strong awareness of emerging community themes and trends
• As needed, manages relationships with external vendors and agencies including budget, contracts, and invoicing
• Establishes expertise on assigned Brands including Brand voice and persona, their products, their claims and the science behind them, the competitive landscape, as well as category and consumer trends
• Maintains strong connectivity to business, establishing a comprehensive working knowledge of brand priorities and plans including new product introductions, media, eCommerce, promotions, as well as changes to claims, packaging, and labelling
• Maintains expertise in all aspects of direct consumer engagement including careful communication, escalation, and compliance
• Champions voice-of-the-consumer and optimization of the consumer experience. Understands and advocates for consumer needs and preferences. Proactively looks for opportunities to expand brand passion and improve consumers experiences with the Brand.
• Contributes to the development of Brand strategies and tactics that impact consumer engagement channels including social media (organic and paid), partnerships, ratings and reviews, as well as Consumer Care telephone service lines and Brand.com “Contact Us” pages.
• Takes leadership in assessing impact of marketing plans on consumer-facing channels and the CCC
• Recommends solutions and ways-of working that enable best-in-class consumer experiences, optimize cost, and minimize compliance risk
• Coordinates actions needed to ensure CCC-readiness for all marketing activities including the upload of product details to CCC systems, the drafting and approval of statements and frequently asked questions, definition of data collection and compliance protocols, resourcing, development of training materials and training
• Partners with Brand leaders, Communications and PR personnel, as well as the CCC Operations and Project Management Team to manage crises and escalations, including advocacy on owned channels
  
  

Qualifications

• Bachelor’s degree required. Master’s degree or equivalent is preferred
• A minimum of 3 years of relevant work experience is required. Experience in the Beauty or Healthcare Haircare industries is preferred.
• Working knowledge of and experience with major social media platforms (e.g. Instagram, Facebook, Twitter, TikTok) required
• Experience with social media moderation and social listening tools (e.g. Salesforce, Sprinklr, Khoros, Brandwatch, Hootsuite) required
• Solid analytical skills are required. Ability to use both data and intuition to drive and influence decisions is strongly preferred.
• Excellent communication skills are required, including proven record in creating reports that drive effective decision-making
• Experience growing online communities and developing social media campaigns with a proven track record of results is strongly preferred
• Knowledge of influencer marketing trends is preferred
• Copywriting and editing skills are highly regarded especially if applied in social media settings
• Crisis management experience is preferred
• Understanding of highly regulated environment (e.g. healthcare) is preferred
• Passion for learning and a natural dissatisfaction with the status quo is preferred
• Demonstrated ability and preference for working in a fast-paced, high-growth work environment, adapting to continually changing priorities and ambitious project timeframes.
• Brings a positive can-do attitude, is a team player and is eager to show entrepreneurial spirit
• Ability to travel internationally and or domestically up to 10%
• Ability to speak Spanish and/or French a plus
• Can work Onsite in Clearwater, FL up to three days a week preferred
  
  

Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Primary Location

United States-Florida--

Other Locations

North America-United States-New Jersey, North America-United States-Pennsylvania, North America-United States-California, United States-Florida-Clearwater