Digital Marketing Manager

Shop LC is looking to hire a Digital Marketing Manager who will be responsible for planning, implementing, and managing the overall digital marketing strategy for our newest global fashion venture. Shop LC has an ambitious goal of achieving $300M in the next 3 years based on leading online apparel industry revenue growth trends.

The Digital Marketing Manager will manage this multi-million dollar business and a global team. This experienced manager will thrive on new challenges, possesses a true entrepreneurial spirit, and desire to have a significant impact on the growth of a new business unit for Shop LC.

Job Responsibilities

• Extensive social media D2C marketing.
• Contributes to marketing strategy by leveraging social media to identify and acquire customers.
• Perform paid and organic marketing activities.
• Be a customer champion - spearheading robust data-driven initiative to grow the overall reach and optimize each stage of the customer journey.
• Identify and build relationships with influencers based on Shop LC’s customer demography. Engage the contracted influencers with the product market and measure their performance based on KPIs.
• Build, plan and implement the overall digital marketing strategy from ground level.
• Hire, train, and manage the team of required talent.
• Facilitate scaling brand and company awareness through various social media channels.
• Stay up to date with the latest technology, best practices Monitor competition and provide suggestions for improvement.
• Manage all digital marketing channels.
• Prepare and manage a digital marketing budget.
• Track and measure ROI and KPIs.
• Manage and improve online content, considering robust SEO and Google Analytics.
• Forecast sales performance trends.
• Responsible for overall look, functionality, and customer experience.

Skills/Experience

• 3 - 4 years of experience in Digital Marketing including (SEO, PPC, Email, Affiliate, and Influencer Marketing)
• Minimum 7 years of experience in ecommerce industry in D2C
• U.S., UK Market experience preferable
• Bachelor degree in business, Marketing or Digital Commerce equivalent is preferable
• Google Analytics Certification a plus
• Excellent written and verbal English communication skills
• Strong analytical skills and data-driven thinking
• Keen Eye for Detail
• Must be able to juggle multiple projects at the same time
• Ability to work in a fast-paced dynamic environment
• Experience using web analytics and social media analytics tools to help measure and optimize campaign performances.