Content Marketing Manager

Job Summary

We are looking for a talented and creative B2B technology content creator who's passionate about storytelling and using both inbound and outbound strategies to drive revenue. You’re someone who gets excited at the prospect of creating content to support marketing programs by writing and editing a variety of asset types, including blogs, bylined articles, white papers, website content, video scripts, sales enablement materials, product data sheets, case studies, brochures, infographic copy and more.

You will be responsible for collaborating with marketing, sales, product marketing, and product management stakeholders to drive the right strategy, messaging, and execution.. Key activities include message creation and storytelling by theme, industry, solution process and persona. Development of content to support various corporate activities including demand generation, digital marketing, influencer marketing, social media, presentation development, product launches, sales enablement, competitive analysis, and customer success.

What You Will be Doing

• Build and execute our digital content strategy to support our marketing initiatives and demand generation campaigns. Create and manage a content calendar.
• Write a wide-variety of content from top-of-funnel to bottom-of-funnel content to drive traffic, leads, grow awareness, and increase conversion rates, among other important metrics. Support marketing programs by writing and editing a variety of asset types, including blogs,, website content, video scripts and video production,, sales enablement materials, product data sheets, case studies, brochures, infographic, bylined articles, white papers copy and more.
• Partner closely with product marketing and demand generation teams to define content themes, and determine the appropriate mix of top, middle, and bottom of funnel content.
• Develop a deep understanding of our value proposition, key messages, target buyers, and influencers.
• Maximize the value and reach of our content by turning high-performing assets into a set of derivative pieces that can be used in multiple channels.
• Project manage the content strategy, production, and distribution with various 3rd party organizations ensuring our messaging and value propositions are properly conveyed.
• Manage content lifecycle workflow from creation through approvals, editing, publishing/activation, measurement, curation and maintenance.
• Contribute to search engine optimization (SEO) and search engine marketing (SEM) initiatives with keyword prioritization based on input from key stakeholders.
• Manage a small content marketing team as well as graphic design resources.

What Would Make you a Strong Fit

• 5+ years of creating high-quality original content in the B2B tech space. Experience in marketing, writing, and editing marketing content for a SaaS technology company is a big plus.
• Excellent writer and researcher—you can tell stories and communicate concepts to a wide variety of audiences in a compelling way.
• Organized and self-motivated with the ability to define goals and prioritize work effectively.
• Exceptional creativity, attention to detail, and top notch organizational and project management skills in order to manage multiple priorities in a complex environment.
• Sales intuition - ability to create revenue-generating content, specifically through a content marketing and lead nurturing strategy.
• Data driven--you are constantly evaluating what our customers are looking for, what’s working and what’s not working and adjusting content strategy accordingly (examples include engagement, leads, and sales).
• Open and collaborative working style who brings spirit and energy as a team member
• Experience with project management, content management, digital marketing tools such as Basecamp, Seismic, Vimeo, WordPress, Google Analytics, etc.

What you’ll Need to Succeed

• Exceptional storytelling skills and keen understanding of how to craft and evolve narratives.
• Experience organizing content programming around strategic objectives and measuring to optimize.
• Experience working across all content platforms including digital, video, and social.
• Strong collaboration capabilities with the ability to manage cross-functional partnerships.
• Bachelor’s degree in Marketing, Communications, Journalism or equivalent work experience.
• Ability to work at a detailed level while maintaining a big picture perspective.

Who We Are

Established in 2009, Chatmeter now analyzes billions of customer reviews, social media mentions, and sentiments from hundreds of sources to help businesses keep a pulse on all of their locations. Fortune 5000 companies rely on Chatmeter’s expertise in multi-location brand management to make confident business decisions that provide a competitive advantage at every location. From search rankings to business listings, store pages, and more, Chatmeter is the trusted solution for driving traffic and revenue to local businesses in over 40 industries including retail, healthcare, financial services, real estate, food services, and automotive.

Chatmeter is a fast-growing company and we’ve been recognized on both the Inc. 5000 and the SaaS 1000 lists. That growth has a lot to do with our ability to provide customers with not only a great product but great service as well, just check out our 4.4-star rating on G2 Crowd.

When it comes to working at Chatmeter, you should know we promote within, embrace diversity, celebrate our wins, and are dedicated to building a company culture where employees can thrive. This is probably why Chatmeter was recently named one of San Diego’s Best Places to Work by the San Diego Union-Tribune. Want to be a part of a company that cares about your success just as much as our own? Apply today.

Benefits & Perks: Working from home during COVID-19

Comprehensive benefits including medical (100% coverage) + dental/vision + 401k and additional resources for Health and Wellness

Competitive paid time off package including 9 Company holidays plus:

1. Flexible time off

2. Community Service Day

3. Birthday Day off

$50 monthly Grubhub budget

Virtual gatherings and team building

A robust remote onboarding experience

Benefits & Perks: When we return to the office

A convenient downtown location

Comprehensive benefits including medical (100% coverage) + dental/vision + 401k and additional resources for Health and Wellness

Competitive paid time off package including 9 Company holidays plus:

1. Flexible time off

2. Community Service Day

3. Birthday Day off

A casual and fun work environment

Free lunch Thursdays and healthy snacks

Monthly team activities

Quarterly events