Director of E-Commerce

KetoKrate is looking for an experienced marketer to take ultimate responsibility for its marketing function.

As a web based business, we’re looking for someone who not only has a passion for all things marketing but also a deep skillset and understanding of all of the digital tools available for marketing.

It is worth repeating the words used above, ‘ultimate responsibility’. Our board of directors is willing to adopt your vision for the marketing strategy of KetoKrate as long as it is well thought through and you believe in it.

The winning candidate will be evaluated on a few simple metrics: CPA, Acquisitions, and Churn rate. For this endeavor an agreed upon budget will be provided and managed at the Director of eCommerce’s discretion. Our Director of eCcommerce will report directly to our CEO.

This is a hybrid role which will require management of and delegation to our existing marketing team. But it will also require rolling up your sleeves to build out the technology within our marketing function (automations, flows, integrations, etc). To be clear, this is not purely a management role, we need an active connector of technology. Budget is available for adding to the marketing team at your discretion.

If you feel you have the required technical skills for this role and are excited to be a leader of marketing strategy, we look forward to your application.

Requirements

• Traffic generation strategy
• Conversion rate optimisation strategy
• Will be responsible for understanding the different applications that can be utilized in order to execute on a larger vision
• Running A/B tests on landing pages working to increase conversion
• Running data analysis (cohort analysis, funnel analysis, etc.) on our acquisition funnels to determine channels that are most profitable
• Research, recommend and implement new marketing technology products
• Integrate marketing technology products with each other
• Ensure data quality within marketing technology products is correct
• Architect of the overall marketing stack of all marketing technology products
• Train and support marketing team on using marketing technology products
• Hiring and managing your team as needed

Competencies

Communication

Strong communication skills are paramount for working effectively in a team. We value concise, clear, and relevant communication.

Attention to Detail

Attention to detail is absolutely vital for success in this role as you’ll be responsible for following directions in order to execute many different tasks. (ps. Address your cover letter to Scott R. Hoiland)

Organized

Strong organizational skills will be required to execute the right tasks on the proper day and time.

Skills & Experience Requirements

• 5+ years in working within the e-commerce industry (Shopify ideally)
• 5+ years in email marketing (Klaviyo ideally) and how to properly automate different flows relative to customer profiles
• 5+ years in web analytics (Spreadsheets, Google Analytics, Wicked Reports, etc.)
• Expert in performing A/B testing and conversion rate optimization (VWO, Google Optimize, HotJar)
• Expert in the digital marketing environment and plethora of applications that live within and how they can be utilized and connected to pre-existing technology stacks in a seamless manner
• Experience in digital advertising networks
• Experience in SEO
• Experience in Influencer Marketing technologies (Share-A-Sale, Grin, etc.)

It's a bonus if you have experience with the following:

• Web development (HTML, CSS, JS, APIs)
• Wicked Reports
• ReCharge (Shopify application for recurring charges)
• Shipping platforms (Shipstation, Shiphero, etc.)
• Building fast performing landing pages and working with UI/UX professionals
• Wordpress
• Google Data Studio
• Backend technologies (Node.js, Python, PHP, etc.)

Benefits

• Work from home
• KetoKrate pays 50% premium for health insurance benefits (medical, dental, & vision).
• Unlimited vacation (we are a metric driven organization and if you are getting your work done you are free to take vacation)
• Salary Range $120,000 - $180,000 depending on experience level
• Equity vesting available to the right candidate