Senior Influencer Manager
Infinity Creative Agency
Senior Digital Manager
About the Role
Infinity Creative Agency is seeking an experienced and highly motivated Senior Digital Manager in Los Angeles and New York that will manage influencer strategies across an array of clients, help to create and execute creative programming, increase and cultivate influencer relationships for the agency and its clientele with influencers ranging from micro- to macro-influencers in both a paid and organic capacity.
You will be responsible for supporting the Influencer team in the development and execution of client events, launches and activations and will be responsible for a roster of 10-15 clients. Must have experience with creating and executing strategies and securing regular coverage on influencers. An ideal candidate has a positive outlook, confident approach and, most importantly, be a team player.
This role will report into the Digital Director and work alongside ICA’s Edit and VIP teams to ensure PR strategy is cohesive across departments. The Sr. Digital Manager will oversee Managers, Junior Managers and Coordinators across their accounts.
About Infinity Creative Agency
Infinity Creative Agency is a Los Angeles based global lifestyle and communications agency delivering digitally integrated communications solutions that create an intelligent, meaningful dialogue, between premium brands and their audience. Infinity Creative Agency offers public relations, brand marketing, social media, VIP relations and event scopes to a wide range of fashion, beauty and lifestyle clients
Responsibilities
• Develop and manage comprehensive influencer campaigns that meet clients’ goals and stay within budget parameters
• Execute always-on influencer programs across multiple social channels primarily Instagram & TikTok
• Create content guidelines/briefs for paid programming, ensuring deadlines are met and see through the contracting, invoicing and payment process
• Ensure the high equality and engagement for each influencer from nano to macro-influencers
• Recommend creative influencer programming, including creative mailers, co-branded opportunities (giveaways, collaborations), event integrations, etc.
• Identify and secure talent for seeding coverage, paid campaigns, events and more
Reporting & Insights
• Oversee junior staff across accounts to ensure reporting is comprehensive and accurate (reports include campaign specific, weekly and monthly)
• Conduct competitive research and have awareness of relevant industry trends
Management
• Report directly to Digital Director
• Manage mentor Influencer Marketing Associate and Marketing Coordinator
Requirements
• Location: Los Angeles and New York (two roles available)
• Bachelor’s Degree in Marketing, PR, or related field required
• 5-7 years of experience working in influencer marketing either in-house and/or agency
• Experience managing influencer campaigns (both organic and paid)
• Strong influencer contacts and experience with contract negotiations
• Deep knowledge and understanding of social media platforms, and their respective best practices, KPIs, and emerging trends (Instagram & TikTok)
• Stellar verbal & written communication skills
• Ability to work in an entrepreneurial and fast-paced environment
• Collaborative, creative and high-energy
• Highly organized workstyle with the ability to manage multiple projects simultaneously
• Proficient in Google Suite and Fashion GPS
• Passion for fashion, beauty and pop culture with a finger on the pulse of industry news
